Vice President of Partner Marketing, OwnBackup
Travel may be required
3+ days a week in office (Englewood Cliffs, NJ)
Data protection platform
Be an early applicant
Data protection platform
1001+ employees
Be an early applicant
Travel may be required
3+ days a week in office (Englewood Cliffs, NJ)
1001+ employees
Company mission
To help create a more secure and stress-free cloud-based experience for businesses.
Role
Who you are
- The ideal candidate has deep expertise in partner marketing working with Resellers and GSI’s/SI’s, experience managing large-scale budgets, and a proven track record in high-growth environments
- Extensive experience in partner marketing with a focus on strategic relationships and co-marketing initiatives
- Proven ability to lead and scale a high-performing global team
- Expertise in managing large budgets and driving ROI
- Strong communication and stakeholder engagement skills
- Experience in a high-growth, fast-paced environment
What the job involves
- The VP, Partner Marketing will develop and execute a comprehensive global partner marketing strategy aligned with pipeline and revenue goals
- This strategic leader will manage both internal and external stakeholders, cultivate impactful partner relationships, and grow and lead a high-performing team
- Internal Strategy & Stakeholder Management
- Develop and implement a partner marketing strategy aligned with business goals
- Grow and lead a team focused on performance, impact, and operational efficiency
- Bring fresh ideas to the table, e.g. digital campaigns-in-a-box, and engage stakeholders creatively and strategically, driving outcome-focused agendas
- Proactively identify solutions to business challenges and ensure forward momentum
- Articulate the company’s market position and partner strategy, influencing messaging and direction
- Operate autonomously with strong decision-making skills
- Collaborate with Sales, Customer Success, and Marketing to drive partner originated pipeline and revenue
- External Strategy & Partner Relationships
- Cultivate strategic relationships with senior management in the channel, system integrator, ecosystem (Salesforce, ServiceNow, and Microsoft), and hyperscaler organizations
- Oversee partner marketing initiatives, including partner-led campaigns and events
- Weave multi-channel strategies that leverage partners across field, event, integrated campaigns, digital, and ABM/ABX
- Partner with external enablement teams to drive adoption of key initiatives
- Communicate at scale with partners to influence and drive awareness
- Develop “to” partner marketing plans that educate, engage, and influence our strategic partners
- Collaborate on joint / “with” partner programs targeting shared customers and prospects
- Craft “through” partner marketing plans that communicate Own’s brand message and differentiated value to customers and partners through channel and ecosystem partners
- Oversee co-created assets and manage communications
- Operational Management
- Experience in companies with at least $250M ARR ($500M+ desired)
- Manage a large budget with pipeline and revenue targets across multiple partners
- Initially act as both a builder and operator, providing hands-on support to a junior team
- Embrace the principle of “doing more with less.”
- Develop operational and performance frameworks aligned with goals
- Analytics & Communication
- Establish joint business plans and set KPIs aligned with goals by partner and geography
- Evaluate and report ROI of partner programs; provide strategic recommendations
- Communicate strategy effectively at all levels, including the Executive Leadership Team
- Clearly convey plans and actions to a company-wide audience
- Manage expectations with transparency, ensuring no surprises
- Consistently nurture partner relationships
- Executive Presence
- Lead confidently through change, demonstrating agility and adaptability
- Serve as a culture carrier, embodying the company’s values
Our take
The trend towards companies embracing cloud-based services has only exaggerated over the past few years, and now demand is higher than ever for complementary support services like data backup and recovery. OwnBackup is offering precisely this to a market-leading standard, principally to Salesforce customers.
Achieving Unicorn status in 2021, OwnBackup embarked on a series of strategic acquisitions; including Nimmetry, which facilitated expansion into the Indian market; and Merlinx, which added elite data security talent to OwnBackup’s team. With Salesforce commanding a giant share of the SaaS cloud market, the company has locked in to lucrative and expanding market, attracting a well-financed and growing customer base.
OwnBackup has made strides to maintain pole position in the market, such as expanding its leadership team and releasing complimentary offerings to its product suite. The company has not, however, been immune to the larger economy at play, highlighted by cuts to the workforce in 2022. Despite this, the company's strong history of success bodes well for its operations into the future.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$240m
SERIES E
Jan 2021
$167.5m
SERIES D
Total funding: $507.3m
Company benefits
- Medical, dental and vision coverage
- 401(k) savings plan with an employer match of up to 4%
- Unlimited PTO policy
- Stock option grants
- Award-winning onboarding program
- Learning and development platform
- Inclusive, collaborative environment
- At our New Jersey headquarters, perks include a free shuttle service to and from NYC, catered lunches, and an in-office fitness center
Company values
- We take our work seriously but not ourselves.
- Culture is as important as results.
- We care about everything we do .
- We build trust through transparency.
- We’re always driving forward.
Company HQ
Englewood Cliffs, NJ
Articles
Leadership
Ariel Berkman
(Co-founder)Having studied at the University of Illinois, they co-founded Recover Information Technologies, where they spent almost 9 years.
Sam Gutmann
(CEO, not founder)They founded Intronis in 2003 and served as CEO for 7 years. They later became Managing Director at Golden Seeds, and CIO at BassTech International.
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