Senior Product Marketing Manager, Mixpanel
$187-229k
+ Company bonus or commissions + Equity
Digital product analytics
Open for applications
Digital product analytics
201-500 employees
Open for applications
$187-229k
+ Company bonus or commissions + Equity
201-500 employees
Company mission
To help companies make better-informed, faster business decisions and produce better products through data analysis.
Role
Who you are
- Bachelor's degree. An MBA is a plus
- Minimum of 3 years of experience in product marketing, preferably in the B2B SaaS sector
- Proven ability to support the development and execution of successful marketing strategies for software products or services
- Excellent communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences
- Strong analytical skills, with experience in market research and data-driven decision-making
- Demonstrated ability to work collaboratively across functions and lead through influence
- Creative thinker with a passion for innovation and a customer-first mindset
What the job involves
- Mixpanel's product marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products
- We are looking for a dynamic and creative Senior Product Marketing Manager focused on prospective customers
- This person will collaborate with demand generation to drive demand, enhance website conversions, and craft high-level messaging for sales
- This individual will contribute to defining Mixpanel’s marketing strategy and aligning stakeholders across the company to deliver on that strategy
- They should be adept at bringing the voice of the customer into the room, partnering with product, and storytelling
- This role involves thinking about the bigger picture of how product marketing programs can impact the business
- Crafting compelling positioning and messaging that clearly articulates the value and unique advantages of our products to prospective customers, emphasizing storytelling
- Support the development and execution of innovative strategies to drive demand and website conversions, ensuring alignment with our overall business goals and market needs
- Conduct market and competitive research to understand prospective customer needs, preferences, and pain points, integrating these insights into our marketing strategies
- Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience. Lead sales enablement efforts
- Partner with demand generation to implement targeted marketing campaigns to drive awareness and engagement, utilizing a mix of digital, event, and content marketing tactics
- Measure and analyze the effectiveness of marketing initiatives, leveraging data in Mixpanel to make informed decisions and optimize future efforts
- Ensure consistent messaging and branding across all marketing materials and channels. Develop and execute a strategic content calendar
- Stay ahead of industry trends and competitor activities to foster a culture of innovation and continuous improvement
- Drive monetization and expansion initiatives, identifying opportunities to increase revenue through new channels, upselling, and cross-selling strategies
Our take
Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customer's behaviour over web and mobile applications. Google has struggled to modernize its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.
Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.
The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$200m
SERIES C
Dec 2014
$65m
SERIES B
Total funding: $277.2m
Company benefits
- Competitive compensation
- Company stock options
- Sabbatical policy
- Paid time off
- Giving back
- Parental leave
- Mental health
- 401(k) match
- Wellness benefits
- Employee choice first
- Growth dollars
- Professional growth hours
Company values
- Be open - When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
- Lead change - Everyone at Mixpanel has the capacity to make an impact on the business
- Customer focus - Our customers’ success is our success
- Results-oriented - Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One team - We can’t win without each other
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Amir Movafaghi
(CEO, not Founder )They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.
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