Content Marketing Manager, Mastercard
Social and Distribution
$85-136k
Global payments technology company
Open for applications
Global payments technology company
1001+ employees
Open for applications
$85-136k
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- Seasoned Multimedia Expert: Demonstrated experience in multimedia content creation (video being a priority) and social media marketing, ideally in content marketing roles within B2B Marketing or SaaS environments
- Strategic Visionary: Possesses a strategic mindset, guiding the organization to think critically and innovate in the realm of social media marketing and multimedia content creation
- Meticulous Execution: Exhibits a commitment to excellence in all endeavors, balancing perfection with efficiency and agility
- Compelling Communicator: Naturally adept at crafting engaging and accessible content across various multimedia formats, effectively conveying complex concepts
- Masterful Project Manager: Skilled at managing multiple projects with diverse timelines, adeptly prioritizing tasks and setting realistic expectations
- Solution-Oriented: Self-motivated and proactive in addressing challenges, with a willingness to seek guidance when needed
- Innovative Trailblazer: Driven by a curiosity to explore new opportunities and push the boundaries of social media marketing and multimedia content creation
- 3-5 years of experience in social media marketing, content marketing, or related fields within B2B Marketing or SaaS settings, with a focus on multimedia content creation
- Proficiency in developing and executing multimedia social media campaigns across various platforms
- Strong command of tone, mechanics, and grammar, with exceptional storytelling abilities
- Extensive knowledge of digital marketing tactics, including social media, email marketing, SEO, and web analytics
- Familiarity with the marketing technology landscape and SaaS-based business practices
- Bachelor's degree in Marketing, Communications, English, Journalism, Video Production, or a related field
- Experience using WordPress
- HTML / CSS knowledge is advantageous
- Hands-on experience with A/B testing, optimization, and personalization is beneficial
What the job involves
- Dynamic Yield by Mastercard, a Gartner-recognized Leader in Personalization Engines multiple years running is actively seeking a Social Media Marketing Manager with expertise in multimedia content creation
- Reporting to the Head of Content Marketing, this pivotal role will drive the content distribution and execution of both paid and organic social media strategies in a myriad of formats (including video) for major campaigns year-round, in close collaboration with demand generation, product, events, customer success, and sales teams
- Multimedia Campaign Leadership: Lead the conceptualization and execution of multimedia social media campaigns, leveraging a variety of content formats including video to maximize engagement and reach
- Strategic Event Promotion: Develop and implement impactful organic social media campaigns to promote our events consistently throughout the year, ensuring maximum visibility and participation. Transform approved recordings into captivating talks for dissemination across our website and social media channels
- Employee Advocacy Empowerment: Spearhead the creation and management of Employee Advocacy and Distribution strategies, empowering team members to generate and share compelling content effectively
- Content Optimization Mastery: Optimize existing content for SEO and other distribution channels, employing multimedia approaches to enhance visibility and resonance
- Newsletter Coordination: Collaborate on the creation and distribution of the monthly Marketing Digest newsletter, incorporating multimedia elements to enhance engagement
- Localized Content Initiatives: Drive the creation and management of local market content, accompanied by impactful organic social campaigns tailored to regional audiences
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist
Insights
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
Company values
- Trust - integrity, respect, openness
- Agility - urgency and value through innovation
- Partnership - working as one team for the benefit of all
- Initiative - taking bold and thoughtful actions
Company HQ
Purchase, Harrison, NY
Articles
Founders
Michael Miebach
(CEO, not founder)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
People progressing
Joined as VP in 2008, promoted 4 times in 11 years to their current position of Executive Vice President.
Salary benchmarks
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