Demand Generation Specialist, Vonage

• Bachelor’s Degree in Communications, Marketing, Business or related discipline
• Prior experience (3-5 years) in a Marketing, Demand Generation or related position

Desirable

• Demand Generation leverages electronic and marketing automation technology to engage with and attract targeted audiences. We apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently answer inquiries from potential customers
• We qualify leads and direct them to sales colleagues for follow up and close. You can join our team as a Demand Generation Specialist II, leveraging sales and product expertise alongside data and analytics to influence potential client understanding and buying decisions through campaign activations
• Develop and ensure effective execution of multi-channel marketing and demand generation programs and initiatives (i.e. through social media, display and content syndication)
• Capture and ensure daily review of inbound leads
• Perform research and potential lead identification using standard internal and external resources, databases and other information sources
• Evangelize the Vonage brand and offerings, educating prospects on how they can achieve personal and/or business goals through Vonage solutions
• Generate leads and ensure effective follow up to incoming contacts and queries
• Support Marketing efforts to qualify potential customers
• Consistently meet established weekly and monthly contact, lead generation, capture and other measures
• Support team efforts to assess the effectiveness of channel mix efforts and identify improved methods, information sources and strategies
• Help define and enhance demand generation analysis, reporting tools, dashboards and analytical techniques
• Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement
• Support and project manage Demand Generation and cross-functional teams to enhance existing and implement new marketing efforts, globally

• Unlimited paid annual leave
• Flexible working hours
• Medical cover
• Health Savings Account
• Dental and Vision Cover
• Income Protection
• Maternity/Paternity Leave
• Retirement Plan
• Telehealth
• Tuition Reimbursement
• Legal plan
• Career progression
• Training
• Industry conferences

Total funding: $372m

According to Vonage, technology should make business communication easier, but it currently makes it more complicated due to the various communication platforms that users need to spend time learning how to use. Moreover, users often realise that the platform is not the right choice for them after wasting a lot of time understanding how to navigate it. Vonage aims to change this by providing enterprises with a flexible cloud communications platform that simplifies business communication.