Staff Product Marketing Manager, Cockroach Labs
$150-196k
+ Stock options
More information about location
Cloud-native, distributed SQL database
Job no longer available
Cloud-native, distributed SQL database
501-1000 employees
Job no longer available
$150-196k
+ Stock options
More information about location
501-1000 employees
Company mission
Cockroach Labs' mission is to make data easy by providing an industry-leading model for resilience, horizontal scalability to accommodate fast-growing businesses, and the ability to move data close to business' customers, wherever they reside across the globe.
Role
Who you are
- Our ideal candidate is passionate about the technologies that underpin world-changing applications, deeply technical, and loves working closely with a fast-moving and highly innovative product team
- 4+ years of proven PMM enterprise software/SaaS experience, including having launched products to market
- Deep technical knowledge and experience working with technical teams, ideally in the database category
- Strong messaging and persona-building skills with the ability to translate technical concepts into compelling stories
- The ability to write unique and personable long-form content that our target personas want to read
- Ability to thoughtfully use LLMs to radically improve PMM effectiveness
- Proven track record in executing successful go-to-market strategies in enterprise infrastructure companies
- Experience in working cross-functionally with product, engineering, and sales teams to achieve aligned goals
What the job involves
- We seek a Senior Product Marketing Manager to join our team
- This role will drive product marketing strategies for CockroachDB while helping us continue to lead and define our category of Distributed SQL
- Product Marketing is in the middle of everything Cockroach Labs does
- If you like working with the R&D team in the morning, the Demand Generation team mid-day, and the Sales team in the afternoon, we’d love to hear from you
- Product Positioning and Messaging: You are responsible for developing, creating and delivering compelling messaging, positioning and value propositions for Cockroach Labs’ products and solutions and understanding the needs of key personas including architects, operators and developers
- A major part of this role is translating complex technical capabilities into clear, value oriented messaging
- Content Creation and Bill of Materials: Develop high-impact marketing collateral including product briefs, website copy, blog posts, sales collateral, whitepapers, case studies to effectively communicate the value proposition of our products and solutions to target audiences
- Product Launches and Releases: Deliver and drive successful cross-functional product launch initiatives, working closely with product and marketing teams and communicating product releases to customers, prospects, and stakeholders
- Sales Enablement: Develop and deliver training materials to the sales team that support our various customer journey stages and the personas. . Explain where sellers can win across various verticals, solutions and use cases
- Market Intelligence: Understand and analyze industry trends, customer needs, and the competitive landscape. Translate insights into strategies to position CockroachDB favorably in the market and inform product positioning and messaging
- GTM planning: Articulate “our story” by building an end-to-end messaging framework and work closely with cross-functional teams to develop and execute strategic marketing plans to drive product awareness, adoption, and revenue growth for CockroachDB and supporting feature sets
- Cross-functional GTM collaboration: Collaborate with key stakeholders in product management, marketing and sales to ensure alignment. Build strong relationships with customers, partners, and industry influencers to enhance brand visibility and drive product advocacy
- In your first 30 days, you will dive deep into our products, solutions and go-to-market strategy
- You’ll work closely with the product managers and engineering teams who support your part of the product
- You’ll learn how we measure our business and connect with key managers in the marketing organization
- In the next 60 days, you will refine our product and campaign messaging and build a product launch plan for our next release cycle
- You will complete 200-level Cockroach University courses
- After three months, you will fully execute against key goals and fully engage with the various stakeholders you need to work with: sales, sales enablement, demand generation, content marketing, AR/PR, and other key stakeholders at Cockroach Labs
- Reporting to Raymond Austin, Head of Product Marketing
- You will join a world-class Product Marketing team in the broader Product organization
- Product Marketing at Cockroach Labs means you work with *everyone*, including sales, sales enablement, solution engineering, product management, demand generation, and other teams
Our take
Cockroach Labs was founded by a team of ex-Google employees who wanted to build a database management system similar to Google’s Spanner. The result is CockroachDB, an open-source distributed SQL database. It offers local or global scaling with familiar SQL, failproof fault tolerance, and guaranteed transaction consistency, and can be deployed across any cloud.
Maintaining full SQL compliance with global cloud capabilities will help Cockroach Labs take advantage of the wave of companies needing to scale their existing SQL databases onto the cloud. Cockroach Labs grew from a $2 billion valuation to $5 billion in under a year, proving itself as an enticing and approachable prospect in this developing sector.
It already commands a high-end raft of clients including Comcast, Bose, and Baidu - but competition is stiff, particularly with industry giants like Oracle and AWS. Its hope is that CockroachDB’s high failure tolerance and geo-distribution will provide attractively swift functionality whilst allowing customers to remain within their legal jurisdictions - and will prove pivotal in 5G use cases. Its success to date, targeted updates to ease network migrations, and its recent expansion into EMEA markets, suggest it has a strong shot.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Dec 2021
$278m
SERIES F
Jan 2021
$160m
SERIES E
Total funding: $633.2m
Company benefits
- Employee referral bonus + donation match
- Connect and Contribute days
- Flexible Working
- Spring Health and an Employee Assistance Program to provide free counseling and support mental health
- $2500 annually to support learning and development through workshops, conferences, and networking events
- We dedicate company time to bond over everything from trivia and karaoke to paint-alongs and fitness classes
- Flexible Time Off
- 100% health insurance coverage & One Medical membership
- Gym discounts & free Citibike membership
- FSA
- 401(k)
- 12 weeks of paid parental leave & $500 in baby bucks
- Relocation Support
Company values
- Commit to Excellence
- Respect Each Other
- Establish Balance
- Communicate Openly & Honestly
Company HQ
Chelsea, New York, NY
Articles
Founders
Spencer Kimball
(Co-founder & CEO)Worked at WeGo Systems as CTO for 3 years before joining Google as a Software Engineer for almost 10 years. Also, previous CTO of Viewfinder and Engineer at Square.
Peter Matiss
(CTO)Previously Software Engineer at Square, Co-Founder at Viewfinder and Software Engineer at Google.
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