Senior Director of B2B Marketing, Dow Jones
EMEA
3 days a week in office
Business news and financial information publishing
Open for applications
Business news and financial information publishing
1001+ employees
Open for applications
3 days a week in office
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- We are looking for a strategic Marketing leader, with experience in industry marketing and account based marketing who has successfully partnered with sales to drive business growth and who has a proven record as an effective leader managing people through transformation and change
- 15 + years of B2B Marketing experience ideally in Field Marketing, Industry Marketing, Account Based Marketing and/or Business Development, targeting Fortune 1000 customers
- A minimum of 5-7 years in leadership roles, managing a team of marketers and effectively working with senior business leaders
- Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth
- "One-to-Few" Account Based Marketing experience driving awareness, building a reputation, deepening relationships and partnering with sales to drive revenue growth in a very targeted set of accounts
- Experience marketing Risk & Compliance Data and / or Business Intelligence solutions to Fortune 1000 companies is a plus
- Proven experience working with multiple business stakeholders and driving consensus around client centric strategies
- Excellent leadership and managerial skills, with the ability to inspire and motivate a team in complex and dynamic environments
- Experience driving marketing transformation, leading teams through change while continuing to deliver to the business
- Experience in effectively managing marketing budget and time, and ensuring maximum return on investment
- Strong business acumen and the ability to effectively convey complex concepts in a compelling way that resonates with clients and stakeholders
- Adept at data-driven decision making and business management
- Collaborative mindset and the ability to work effectively with cross-functional teams
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
- Fluency in English required
- Fluency in German, French, Swedish, Danish, Spanish, and/or Italian desirable
What the job involves
- As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance
- The team runs a client-centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts
- In this role, you'll be responsible for leading the B2B Marketing team in EMEA and driving, in partnership with the global marketing team and local sales, revenue growth in select industries and EMEA accounts
- To achieve this your team will develop and execute, leveraging the global strategy, annual plans to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key clients
- You will drive a client centric strategy, coalescing the business units to build a strong integrated Dow Jones value proposition
- We are shifting to this new industry and account focused model and you will get to build and develop the new marketing team and operation
- Reporting to the Global SVP of B2B Marketing
- Lead the EMEA Marketing team, cultivate a strategic mindset, motivate and develop to build a best in class group of marketers that effectively collaborates with sales and product and is valued as a strategic partner to the business
- Develop and maintain a deep understanding of select industries and accounts, market trends, customer needs and competition in EMEA; continuously gaining insights to identify new business opportunities and optimize the marketing strategy
- Craft an annual strategy and plan to build awareness and a reputation for Dow Jones' capabilities and expertise and deepen relationships with key decision makers in select accounts. Working together with sales, this strategy will drive revenue growth in those industries and accounts
- Partnering with sales, run a "One-to-Few" ABM (Account Based Marketing) program for the key 200 EMEA accounts, ensuring that the marketing strategy / plan drives the cross-sell, expansion and overall growth required
- Collaborate with the Global B2B Marketing team to develop messaging and content that resonates with our target audience and effectively builds a strong reputation for Dow Jones' capabilities and expertise
- Establish Dow Jones and our industry and solution experts as thought leaders and trusted advisors in key verticals. Showcase their expertise through content, events, and social media integrated to the sector plans
- Collaborate with the Global Digital Marketing team and the Event Marketers to orchestrate the strategy that drives awareness and engagement across target industries and accounts
- Partner with the Sales Enablement team to engage sellers around industry and account initiatives, develop their skills and equip them to have effective customer meetings
- Continuously monitor and report on progress of KPIs, particularly account revenue growth, cross-sell and white space expansion in EMEA's industries and accounts
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist
Insights
Company
Company HQ
Theater District, New York, NY
Articles
Leadership
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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