Senior Digital Advertising Manager, Restaurant365
$140-170k
+ Equity Option Grant
Cloud-based all-inclusive back office solution for restaurants
Open for applications
Cloud-based all-inclusive back office solution for restaurants
1001+ employees
Open for applications
$140-170k
+ Equity Option Grant
1001+ employees
Company mission
To alleviate the significant burdens placed on restaurant operators.
Role
Who you are
- Experience: 8+ years of marketing experience, particularly in a demand generation or growth related role at a B2B SaaS company
- Digital Marketing Experience: Expert level skills and strategy running and optimizing paid search and digital marketing campaigns (Google, Bing, LinkedIn, Instagram, Facebook, YouTube, TikTok, etc.) to drive new marketing qualified leads and accounts to the sales team
- Organization & planning: Proficient at building a scalable process to organize demand generation campaigns across multiple channels
- Commitment: Always follow through on executing experiments with cross-functional stakeholders
- Analytical skills: Able to evaluate results of experiments and determine appropriate action
- Creativity/innovation: Constantly thinking of new ideas to test
- Communication: Communicate experiment results and recommendations to stakeholders
- Flexibility: Able to change directions quickly according to results of experiments
- Stakeholder management: Excellent at communicating and partnering with senior leadership and stakeholders at all levels across the organization
- Occasional travel may be required
What the job involves
- Reporting to R365’s VP, Demand Generation, the Senior Manager, Digital Advertising will lead a team responsible for implementing successful digital marketing programs, account-based marketing, third party advertising, and content syndication efforts to drive opportunity pipeline and closed won revenue for our sales team
- Create and execute Digital Marketing Campaigns: Responsible for ideation, execution, and reporting for all paid media campaigns including Google, Bing, LinkedIn, Facebook, Instagram YouTube, TikTok, and other digital channels
- Growth Experiments: Implement a process to ideate, prioritize, and execute ongoing growth experiments with the goal of both discovering new tactics and optimizing existing programs
- Conversion Rate Optimization: Become the marketing expert on the marketing and sales funnel, keep track of conversion rates between stages, and launch CRO experiments to drive more MQLs more efficiently
- Strategize, execute, and optimize an ABM strategy: develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and executing
- ABM Technology Management: Work closely with marketing ops and business ops to support and implement high-performance ABM marketing tools and integrations
- Lead Acquisition and Nurturing: Develop strategies for both acquiring and nurturing leads that drive awareness, consideration and purchase intent across all channels including email, webinars, paid programs, content syndication, and virtual events
- Cross Functional Collaboration: Become the go-to growth expert with stakeholders from sales, product, and partnerships and proactively partner with our sales team to ensure seamless interactions for prospects after marketing hands off leads to sales
Our take
Restaurant management can be rather outdated, often relying on spreadsheets and physical receipts. Restaurant365 develops all-in-one management software solutions for the restaurant industry, encompassing accounting, analytics, staff, and inventory management within its toolkit.
Restaurant365’s customer base isn’t just restaurants though, it’s software attracts accounting firms that work with restaurants as well as small eateries and large franchises. It’s expansive customer base is reflected in the amount of funding that it has received since its founding in 2011, now making it a verified Unicorn.
Restaurant365’s most recent round of funding came in 2023, and its $135 million will be invested into further enhancing its product. The company's success is unprecedented, as most would bet that restaurant industries post-pandemic would struggle to get back on their feet. Restaurant365 defied expectations though, and actually turned out to be the company that COVID-hit restaurants turned to keep their heads above the water. This goes some way to explain the success of Restaurant365, which is a proven aid for the ailing dining industry.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
May 2024
$175m
GROWTH EQUITY VC
May 2023
$135m
LATE VC
Total funding: $437.5m
Company benefits
- Ability to work remote or hybrid
- Comprehensive medical benefits, 100% paid for employee
- 401k + matching
- Equity Option Grant
- Unlimited PTO + Company holidays
- Wellness initiatives
Company values
- Love Good Food
- Share Positive Vibes
- Solve Problems, Together
- Relentlessly Seek Greatness
Company HQ
East Irvine, Irvine, CA
Articles
Leadership
Tony Smith
(CEO)Previously on the Board of Directors at Dynamic Methods. Before that, they were a Director of Services there.
Morgan Harris
(Chief Customer Advocate)Previously Partner and Co-Founder at Dynamic Methods, Account Executive/Senior Consultant at Foreshock and Auditor at PriceWaterhouseCoopers.
John Moody
(Chief Strategist & Boardmember)Previously CRM Managing Partner and Board Member at Dynamic Methods.
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