Lifecycle Growth Manager, Builder
Attractive performance related quarterly bonus
No-code AI-powered software development
Job no longer available
No-code AI-powered software development
1001+ employees
Job no longer available
Attractive performance related quarterly bonus
1001+ employees
Company mission
To make app building so easy everyone can do it – regardless of their background, tech knowledge or budget.
Role
Who you are
- 5+ years in digital marketing focusing on lifecycle campaigns and communications for B2B technology companies. Relevant B2C experience considered
- Hands-on experience driving improvements across the entire marketing funnel - from lead generation through to acquisition and expansion
- Excellent project management and organisational skills. Proven ability to coordinate multiple initiatives simultaneously
- Excellent proficiency with MarTech platforms such HubSpot, Zapier and Salesforce
- Strong analytical abilities and data-driven thinking. Skilled at turning data into strategic insights
- Exceptional communication, presentation, and stakeholder management skills. Can distill complex concepts into simple ideas
- Resourceful self-starter who takes initiative and thrives in a fast-paced environment
What the job involves
- You will be responsible for developing and executing integrated communications strategies across the entire lead journey to accelerate revenue growth
- This position will provide the room to grow across channels and segments and provide the autonomy to introduce new channels, campaigns and initiatives whilst working cross-functionally with super smart people
- Designing and implementing a coordinated communications strategy across channels including email, SMS, WhatsApp, and chatbots. Map out the ideal customer journey and nurture prospects through personalised lifecycle campaigns
- Fostering collaboration across Growth, Marketing & Sales to create high performing campaigns and automations. Continuously analyse performance and iterate
- Partnering with the CRO and product teams to align on experimentation plans leveraging customer insights and data. Launch regular tests on UX, messaging, and channel optimisation
- Introducing new campaigns, and initiatives to achieve quarterly objectives and KPIs
- Working cross-functionally with content and design to produce conversion-focused assets optimised for specific channels and customer segments
- Building out reporting and analytics capabilities to provide visibility into the impact of lifecycle initiatives and inform strategy. Create actionable insights based on data
Salary benchmarks
Otta's take
Sam Franklin
CEO of Otta
Dramatic shifts over the last few years have forced businesses to reimagine their engagement practices, obliging many to increase or add an online presence. With little expertise or budget, a market blossomed for low-budget and low-code software solutions for businesses of all scales, and Builder, founded in 2012, was quick to capitalize on this.
Its headless CMS platform enables users to drag-and-drop to build highly customized low-code software-like apps in as little as a day, then helps users scale and maintain their product. Tapping into this non-expert market with a uniquely easy interface no doubt helped Builder’s user base grow nearly 3x, adding customers like NBC and the BBC to its roster.
With low code development platforms expected to account for 65% of application development by 2030, and become in itself a nearly $200 billion market, a service providing unrivaled ease of use is likely to win big with customers in need of low-complexity software.
Insights
Company
Funding (last 2 of 4 rounds)
May 2023
$250m
SERIES D
Mar 2022
$100m
SERIES C
Total funding: $445m
Company benefits
- Hybrid working model
- Family friendly policies
- Private healthcare
- Stock options
- Variable pay schemes
- Generous paid annual leave
- Family Days - 2 additional days off
- Time off between Christmas and New Year
- Learning and development budget
- Regular team, office, and company-wide celebrations
Company values
- Heart: In everything you do, show compassion, belief and empathy
- Entrepreneurial: Spend money like it’s yours, take risks when your gut tells you
- Accountability: Be responsible for the decisions you make
- Respect: There needs to be respect in the good times and the bad
- Trust: At our heart: always act to build trust, never compromise it
- Transparency: Always be honest, no matter what the situation
Company HQ
Paddington, London, UK
Founders
Sachin Dev Duggal
(Co-Founder)After graduating from Imperial College London and MIT, they worked as an Advisor and Consultant at Deutsche Bank AG. Before co-founding Bulder.ai, they founded Nivio, which hosted virtual desktops and co-founded Shoto, which collates photographs for friends.
Saurabh Dhoot
(Co-Founder)Also graduating from Imperial College London, they co-founded FC Goa, a professional football franchise in India, and founded Videcon D2H Ltd, a direct broadcasting satellite service, before co-founding Builder.ai.
Diversity & Inclusion at Builder
Sara Alioglu (Senior Manager - Employee Experience)
- We are rolling out a growing list of DE&I initiatives, coaching and an L&D programme to ensure all Builders not only experience diversity, equity and inclusion for themselves, but understand it for one another and our customers
- Reviewing and updating all global policy and employee handbooks to ensure Builder is fair for all
- A global compensation benefits analysis and uplift programme is underway to drive pay parity and ensure all our global locations receive benefits that support, protect, and empower our people
- Building employee-driven focus groups and forums for protected and under-represented groups across the organisation
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