Senior Product Manager, Wayfair
Bidding & Decisioning
3 days a week in office
A global online homeware marketplace
Open for applications
A global online homeware marketplace
1001+ employees
Open for applications
3 days a week in office
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- 4+ years experience in B2B software/SaaS product management or highly related Martech or Data Science roles
- Understanding of common digital marketing tech/platforms and publishers, and/or a strong interest in digital marketing tech; previous experience with major digital marketing publishers (Google, Meta, Pinterest, DSPs, etc.) a plus
- Previous experience with digital marketing decisioning (e.g. spend management, content optimization, segmentation, etc.) and/or ML decisioning systems
- Able to structure problems, develop clear problem statements and hypothesis, and prioritize work using business understanding and data
- Familiarity with analytical tools (e.g. SQL, Excel) and comfort with large complex data sets
- Experience working closely with engineering and/or DS teams, prioritizing backlogs and providing domain context to make the team more effective
- Strong stakeholder management and communication skills; consistently keep teams updated on platform strategy and progress
- Effective written communication with a talent for simplifying complexity to drive alignment via product requirement docs, briefs, user stories, etc
What the job involves
- Wayfair is looking for an experienced product manager to own the strategy & roadmap for our Martech Bidding & Decisioning platforms
- These systems utilize extensive first and third party data in conjunction with advanced ML approaches to continually optimize all elements of our marketing, impacting hundreds of millions in ad spend
- This includes driving spend management, content optimization, segmentation, and the campaign structures across major digital ad platforms such as Google, Meta, Pinterest, and TikTok
- Partnering closely with marketing, data science, and engineering, this PM will focus on developing scalable decisioning approaches that integrate seamlessly with our broader martech stack to maximize the impact of Wayfair’s ad spend
- Additionally they will research broader market trends across Martech and AI/ML to identify new innovations to incorporate in our solutions and ensure our platforms are future proof
- This role provides the opportunity for a strong leader to directly and materially impact billions of dollars in revenue, working closely with business, tech, and data science teams in a highly collaborative space with significant leadership visibility
- Own product strategy and roadmap for Wayfair’s Martech Bidding & Decisioning systems
- Partner with marketing, engineering, and data science to develop decisioning solutions that improve marketing ROI and enhance customer experiences to drive growth
- Develop a deep understanding of the business and digital marketing space (general tech, vendor capabilities, etc.); utilize this to identify opportunities and translate into clear requirements for data science and engineering
- Keep up-to-date on the latest AI & ML trends; work closely with Data Science to test, integrate, and scale the use of cutting edge ML approaches
- Work with engineering and data science to ensure we are building scalable and extensible tech solutions supporting best in breed ML capabilities
- Partner closely with fellow PMs to integrate decisioning with the broader Martech stack; work with PMs across the business (e.g. Storefront) to expand the use of decisioning where applicable and maximize impact
- Establish strong relationships with vendor and publisher partners (e.g. Search Engines, Social Networks, etc.); stay ahead of their feature releases and roadmaps, incorporating this into Wayfair’s B&D product strategy
- Regularly perform market discovery; surface and apply new tech and/or ML approaches to Wayfair’s decisioning strategy
- Communicate regularly with leadership across both tech and marketing; translate technical and domain specific language into comms for a road audience
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist
Insights
Many candidates hear
back within 2 weeks
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
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