Demand Generation Manager, SonarSource
Code quality management platform
Open for applications
Code quality management platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To enable developers and development teams to write clean code and remediate existing code organically, so that they can focus on the work they love and maximize the value they generate for businesses.
Role
Who you are
- 6+ years of experience in digital marketing, campaigns and/or demand generationProven track record of developing and executing successful multi-channel campaigns
- Experience in paid social, content syndication & ABM preferred
- Ability to drive cross-functional teams required
- Data-driven marketer with a deep understanding of inbound and outbound marketing tactics and lead nurturing
- The ideal candidate is adaptable and flexible to change, willing to collaborate with other SMEs across multiple departments without losing sight of the end goal & willing to lead from the front and remove obstacles in the wya of campaign execution as applicable
- Strong communications and listening skills
- Autonomous and being able to make best course of decision and action with limited information
- Team player, receiving and giving feedback as well as sharing knowledge
- Can-do attitude: challenging status-quo, leading and contributing to key improvements and innovations
- Established leader within the organization
What the job involves
- The Demand Generation Manager will play a pivotal role on the Growth Marketing team as a driver of collaboration between the Sales, SDR & Growth Marketing teams
- This role will be responsible the development GTM programs that meet the needs of the sales team by being prescriptive, targeted & efficient
- The average day for this role will consist of gathering feedback from the SDR & Sales team on business needs, analyzing funnel metrics for areas of improvement and executing on targeted ABM plays to drive pipeline
- The Demand Generation Manager will continuously work to improve existing GTM strategies, optimize based on qualitative & quantitative feedback and develop new, innovative strategies for testing
- This role will act as the liaison between the sales and growth organization when it comes to GTM & ABM execution
Our take
It has been reported that bug-prone software costs enterprises close to $3 trillion every year, and with developers now handling higher volumes of code than ever, SonarSource’s products automatically ensure that only clean code is embedded when they update software.
The company was founded in Switzerland in 2008, and has become the market leading platform for code quality control. While its first decade was encouraging, the period from 2018 and today has been an astounding period of hyper growth.
It has earned Unicorn status, opened up offices across Europe, as well as in the US and Asia, and counts the likes of Nasa, Microsoft, and IBM amongst its customer base. Indeed, the vast majority of the Fortune 100 use SonarSource.
With its position at the head of the market established, SonarSource is aiming to expand its headcount and continue its momentum, especially in the US and Asia-Pacific, where the tech industry is booming
Freddie
Company Specialist
Insights
Company
Funding (2 rounds)
Apr 2022
$412m
LATE VC
Nov 2016
$45.2m
LATE VC
Total funding: $457.2m
Company benefits
- Safe work culture - we value respect, kindness, and the right to fail.
- Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.
- Great people - we value people skills as much as technical skills and strive to keep things friendly and laid back. Still, that does not prevent us to be passionate leaders in our domains. Our 300+ SonarSourcers from 33 different nationalities can relate!
- Work-life balance - keeping a healthy work-life balance is important. This is why we have a hybrid work policy and some people prefer working some days from home.
- Always keep learning - in an ever-changing industry, learning new skills is a must, and we're happy to help our team to acquire them.
Company values
- Continuous innovation: Our R&D teams continuously innovate to make it easier for all developers to deliver clean code.
- Continuous feedback: Community inputs help us build new features that are impactful and valuable to users.
- Continuous enhancements: To strive to continuously improve and enhance existing features to provide more value to customers.
Company HQ
Vernier, GE
Articles
Leadership
Olivier Gaudin
(CEO)Co-founded SonarSource in 2008 alongside Freddy Mallet and Simon Brandhof, who have since moved on. Previously worked at JP Morgan and Deutsche Bank, before becoming Head of Development at Marketing Services company CIFEA DMK.
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