Product Marketing Senior Associate, Clair
$124-134k
+ Equity
3+ days a week in office
Wage advance service
Be an early applicant
Wage advance service
21-100 employees
Be an early applicant
$124-134k
+ Equity
3+ days a week in office
21-100 employees
Company mission
To create financial freedom for America’s workforce.
Role
Who you are
- You are a strategic communicator with a passion for creating data-driven marketing campaigns that engage and retain users.
- You understand the nuances of lifecycle marketing and excel at crafting personalized, impactful messages that resonate across different channels.
- You are not only adept at executing campaigns but also at analyzing performance to continuously optimize and enhance user engagement
- Experience: 1-3 years of experience in lifecycle marketing, email marketing, or product marketing, ideally within a B2C fintech or SaaS environment. Proven track record of developing and executing successful lifecycle campaigns that drive user engagement and retention
- Technical Skills: Proficiency with marketing automation and communication platforms, especially Braze. Additional platform experience (e.g., Pardot, Iterable) is welcomed!. Experience editing HTML email templates and utilizing analytics tools (e.g., LightDash, Tableau, Excel) for data-driven decision-making
- Communication Skills: Strong writing and editing skills with the ability to create clear, engaging, and persuasive content. Excellent interpersonal skills with the ability to collaborate effectively with cross-functional teams
- Mindset: A strategic thinker with a passion for creating customer-centric communication. You are data-driven, detail-oriented, and always looking for ways to optimize and improve user experiences
What the job involves
- Lifecycle Strategy Development: Develop and execute a comprehensive lifecycle communication strategy that enhances user engagement, retention, and satisfaction across various stages of the user journey. Align your strategy with Clair’s broader business objectives, focusing on driving product adoption and maximizing user value
- Campaign Execution and Optimization: Coordinate and execute data-driven marketing campaigns across multiple channels, including email, push notifications, and in-app messaging. Conduct A/B testing to optimize campaign performance, ensuring each communication piece is tailored to the right audience at the right time
- Cross-functional Collaboration: Work closely with the Product, Engineering, and Marketing teams to ensure consistency in messaging and a seamless user experience across all touchpoints. Collaborate with the Director of Product Marketing to create product-focused campaigns that drive user adoption and satisfaction
- Performance Analysis and Reporting: Generate and present regular reports analyzing the performance of lifecycle campaigns. Use data insights to provide actionable recommendations for campaign improvement and to inform future strategy
- Content Creation and Personalization: Craft compelling copy for in-app flows, email campaigns, and other communication channels. Utilize user data and segmentation to personalize messages, increasing their relevance and impact
Our take
Clair is a social impact fintech startup offering instant no-fee pay access, so that gig companies and HR tech can offer hourly workers cash advances on their earnings. It aims to both mitigate the risks taken on by workers in the growing gig economy, and help gig companies recruit and retain their workforce in a market characterized by fluctuating demand.
Clair secured a high level of funding from Thrive Capital, a big win given their reputation for funding and building game-changing fintech. This is a game that certainly looks set to change - with 80 million hourly workers and 60 million gig workers, this precariously positioned segment of the US workforce is both large and growing.
Mastercard, MetaBank, and Galileo have all thrown their weight behind Clair to provide the financial infrastructure that makes their payment model possible. Following the recent surge in the gig economy, Clair offers both an attractive and necessary tool to sustain the livelihoods of the people working in this sector.
Kirsty
Company Specialist
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2023
$25m
EARLY VC
Jun 2021
$15m
SERIES A
Total funding: $45.1m
Company benefits
- 100% Medical, Dental, & Vision Coverage, with option to extend to your family
- Fully-paid parental leave
- Company-sponsored 401k, HSA, and FSA
- Unlimited vacation
- Work from home setup allowance
- Access to your earnings every day on Clair
- Company-sponsored short-term and long-term disability insurance
Company values
- Focus on What Matters
- Bring Others Along
- Adapt to Make an Impact
- See Feedback as a Gift
- Take Ownership
- Listen, Learn, then Speak Boldly
- Never Miss an Opportunity to Have Fun
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Alex Kostecki
(CRO)Alex worked at Deloitte for 6 years, spending time in strategy and operations consulting before co-founding Clair.
Nico Simko
(CEO)Nico worked in Fintech M&A at J.P. Morgan and is part of the Finance Council for Forbes.
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