Marketing Specialist, Qustodio
B2B Demand Generation
Parental control and digital wellbeing software
Open for applications
Parental control and digital wellbeing software
21-100 employees
Open for applications
21-100 employees
Company mission
Qustodio's mission is to help families and educators live smarter in an increasingly digital world.
Role
Who you are
- The ideal candidate will be bilingual in Spanish
- Strong writing skills
- At least 3 years experience in creative, demand generation marketing
- Strong understanding of digital marketing channels and tools
- Excellent communication skills in Spanish and English
- Ability to analyze data and derive actionable insights
- Creative and strategic thinking
- Self-motivated and team-oriented
What the job involves
- We're seeking a B2B Demand Generation Marketing Specialist to help us attract international schools in EMEA and LATAM
- This role involves developing and implementing a marketing strategy that tells a compelling story and engages our audience at every stage of their journey
- You'll be part of a global marketing team and report to the Marketing Director for EMEA but will work closely with the VP Sales (Europe) in Barcelona
- Narrative Strategy and Thought Leadership: Craft and refine a narrative strategy to guide our marketing efforts, ensuring we connect with our audience in meaningful ways
- Content Creation and Management: Create and manage high-quality content, including webinars, social media posts, blog articles, and email campaigns, tailored to engage users at different stages of their journey. Leverage relevant content from our other regions
- Campaign Execution: Plan and execute demand generation campaigns to attract, engage, and convert our target audience
- Performance Analysis: Analyze and report on marketing effectiveness, at every stage of the sales funnel, using data to make informed adjustments
- Collaboration: Work closely with our in house creative design and video production team to ensure high quality, on brand outputs and to align operations to our global marketing standards and frameworks
- Sales Development Support: Provide direction to Sales Development Representatives to ensure consistent messaging and effective follow-up for sales enablement
Our take
With the rise of social media and mobile-first platforms, the risk of online threats and health issues resulting from screen time has ballooned. Children are one of the most at-risk groups, and this has led to a doubling down of efforts to develop mitigation and protection measures. Parental control software has consequently become a key market showing higher-than-anticipated growth that looks set to accelerate going forwards. Tech startup Qustodio has its sights set on becoming a major player.
Qustodio’s parental control tools make for a robust offering. They reduce the threats children are exposed to online, filter and monitor children’s browsing habits, and help instil healthy habits regarding device usage. Crucially, it is one of the few parental control solutions that still offers call and text monitoring. This is an important edge, as competition is otherwise incredibly tight between Qustodio and rivals like NetNanny or Kapersky.
Qustodio, like all major players in the space, will have to contend with the growing concern that the comprehensive permissions it requires leave users open to data privacy breaches. However, this is an area that the industry is working hard to improve on. In 2022, Qustodio was acquired for $52 million by Qoria, formerly Family Zone, an Australian cyber-safety for students platform. This will bolster Qustodio's global reach.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
9% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2014
$1.5m
SEED
Sep 2012
$1m
SEED
Total funding: $2.5m
Company benefits
- Great culture - friendly and emphasises both teamwork and fun
- Our company is home to over 15 nationalities
- Flexible working hours - and there are possibilities to work from home
- Interesting challenges in a fast-growing technology company for you to grind your skills
- Private health insurance
- In-house training and team building events
- A modern and fully equipped office headquarters in Barcelona city center,
- Daily fruit and beverages supply
- Daily catering for lunch
- 23 days of holidays per year. Half day off on your b'day
- Flexible benefits
Company values
- We’re a diverse group that advocates openness, curiosity, and balance – both at work and when it comes to digital lives
- We believe in the importance of using tech in positive ways for education and fun
- We put family first: we start everything by looking at the family’s point of view, and go from there
Company HQ
Dreta de l'Eixample, Barcelona, Spain
Articles
Leadership
Eduardo Cruz
(CEO)Previously co-founded digital identity solutions provider Redtrust.
Josep Gaspar
(CTO)With a background in IT management and software architecture, he also founded information security consultancy firm NeutralBit, and co-founded Redtrust.
Salary benchmarks
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