Product Marketing Manager, AlertMedia
+ Company-wide bonus program and incentives
More information about location
Emergency communication provider
Open for applications
Emergency communication provider
201-500 employees
Open for applications
+ Company-wide bonus program and incentives
More information about location
201-500 employees
Company mission
To save lives and minimize loss by facilitating timely, accurate, and relevant communications when an emergency situation threatens personal safety and business continuity.
Role
Who you are
- You are passionate about customer insights and skilled in building cross-functional strategies that drive revenue, as well as identifying new features and solutions. You thrive in a fast-paced environment and are comfortable creating overall strategy as well as hands-on execution
- You have a roll-up-your-sleeves approach with a willingness to support the team and business
- 3+ years of experience in a product marketing role
- Ability to manage multiple stakeholders – both internal and external – to successfully deliver on programs and campaigns
- Familiarity with B2B marketing, lead generation, and sales processes
- Analytical skills to determine marketing effectiveness and ROI of content efforts
- A history of success delivering product launches, and creating and managing marketing programs
- Incredible communicator, with an ability to influence and compel through a confident and credible delivery
- Ability to succeed in a fast-paced environment, while working across sometimes diverse teams (Technical, Product, Customer Success, Sales, and Marketing)
- Strategic thinker that can see beyond the day-to-day grind to help AlertMedia’s customers get more from our services
What the job involves
- As Product Marketing Manager will be responsible for leveraging a deep understanding of customers, markets, and products to create effective go-to-market strategies, positioning, messaging, and sales enablement content
- Taking insights from customers, internal teams, and research, you will create messaging that spans the breadth of our marketing efforts—to drive awareness, purchase, and adoption of AlertMedia’s solutions
- You will collaborate across product, sales, and customer success teams to position our current and future solutions and create marketing content and sales enablement programs. This role reports to our VP of Product Marketing
- Develop the core positioning and messaging for AlertMedia’s products, targeted to both technical and business audiences
- Lead efforts to fully understand our buyer’s journey, solving their pain through success stories and leading customer advocacy initiatives
- Develop and partner to create solution-oriented content to build awareness and support demand generation and sales, including collateral, web site content, videos, webinar and press releases, and customer communications
- Act as product, domain, and market expert when required via conversations and presentations to customers, analysts, or the press
- Plan the launch of new releases, managing the launch campaign to current and prospective customers
Our take
Over the years, organizations have gradually increased their focus on employee safety and emergency preparedness, but the growing number of climate change-related incidents such as floods, wildfires and heatwaves have made this an urgent necessity. AlertMedia’s software enables businesses to quickly identify risks to their people or locations and communicate instantly with those impacted, ultimately minimizing response times during emergencies.
AlertMedia is the world’s leading provider of its kind due to its innovative two-way multichannel messaging system and threat intelligence, and has been experienced double digit annual revenue growth since its founding. The company supports thousands of organizations around the world including popular brands such as Walmart, JetBlue, Coca-Cola Bottling, DHL, and Volvo.
AlertMedia recently signed an agreement to receive strategic growth investment from Vista Equity Partners, bringing in investment that will go towards accelerating its product roadmap and continuing expansion into new markets to ensure enterprises of all sizes are being protected during critical events.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2020
$15m
SERIES C
Jan 2019
$25m
GROWTH EQUITY VC
Total funding: $57.1m
Company benefits
- 100& Paid Healthcare: Take advantage of fully paid medical, dental, vision, disability, and life insurance for employees and subsidized for dependents.
- Bonus: Participate in the company-wide annual bonus based on their collective success.
- Family Planning: Leverage their 100% paid parental and new child bonding leave—12 weeks off for primary caregivers and 4 weeks off for secondary caregivers
- Paid Sabbatical: Pursue your interests with six weeks of paid sabbatical leave after six years of service.
- Tuesday Lunch: Get together for transparent company updates from leadership while enjoying a meal on AlertMedia
- PTO: Unplug, rest, and recharge with a flexible time off policy that encourages work-life balance without worrying about counting days!
- Give Back: Join your coworkers in giving back to the Austin community through quarterly volunteer opportunities
- Team Building and Celebrations: Take part in company celebrations, team buildings, and peer-nominated value award recognition
Company values
- Humans not robots
- Customers always come first
- Work better together
- Simplicity is their strength
- Reputation is priceless
- Hard work pays off
Company HQ
Barton Hills, Austin, TX
Articles
Leadership
Brian Cruver
(Executive Chairman)Formerly was CEO for AlertMedia. Before that, co-founded and was CEO of both Xenex and Giveline. Experience in Business Development for Shell USA and Enron. Author of "Anatomy of Greed" published by Perseus Books.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 12 more jobs at AlertMedia