Media Campaign Associate, ServiceNow
$83.1-128.9k
Plus equity (when applicable), Plus variable/incentive compensation
Office located in Santa Clara, CA
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$83.1-128.9k
Plus equity (when applicable), Plus variable/incentive compensation
Office located in Santa Clara, CA
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Proven ability in managing cross-channel media programs to increase awareness of tech brands
- 3+ years of overall relevant experience with some focus in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video (OTT, CTV, OLV etc.), linear TV, OOH, sports and entertainment sponsorships, and branded/sponsored thought-leadership content with leading B2B media brands and franchises
- Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization
- Experience managing multimillion-dollar budgets, from planning, forecasting, pacing and actualization
- Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels and understand the impact channels have against awareness goals; ability to bring in new ideas and best practices
- Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs. Adobe analytics and Google analytics would be an added bonus
- Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud and viewability, DSPs and SSPs
- Ability to manage competing priorities, multiple tasks and multiple stakeholders, can roll up the sleeves and get stuff done; is an action-oriented and results-driven contributor
- Anticipate program needs, define scope, identify gaps, assign roles and responsibilities, develop and drive timelines and effectively communicate ideas
- A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, such as Adobe Analytics and Google Analytics
What the job involves
- Support complex, cross-channel media campaigns in AMS that delivers on business goals and KPIs
- Manage AMS brand awareness campaign(s) set-up from building and generating tracking IDs, understanding user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement framework for campaign effectiveness and performance; assist with global needs as they arise
- Partner with ad operation teams (internal and external) to ensure flawless launch across programmatic, direct, social, and strategic media partners
- Project management of custom content with key media content partners and agency(ies) of record, from kick-off, execution, launch, and post-campaign reporting
- Support development and refinement cross-functional processes, ensure project timelines are met, and manage team assets, files and provide regular project status updates
- Maintain a regular cadence of media partner executive summaries to share out with internal teams
- Collaborate across the Global Brand Media & Sponsorships team to manage annual budget, maintain detailed channel forecasts, proactively manage deadlines and reporting requirements, and continuously update the budget trackers
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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