Marketing Director, Croud
United States
$140-170k
Plus commission and annual performance based bonus
2-3 days a week in office (Hudson Square, NY)
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
$140-170k
Plus commission and annual performance based bonus
2-3 days a week in office (Hudson Square, NY)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- This role requires a strategic leader with a deep understanding of global digital marketing trends, exceptional communication skills, and a proven ability to enhance brand reputation and market presence
- You have a strong background in marketing within an agency environment, with a proven track record of leading and managing marketing efforts. Your understanding of the US market, target audience, and competitive landscape is second to none
- Whether through professional experience or personal passion, you are deeply engaged with social media trends and innovations, bringing enthusiasm and forward-thinking ideas to the table
- You excel in inspiring, motivating, and developing teams while fostering strong collaborative relationships with other cross functional teams and clients
- You are a skilled communicator, adept at engaging with diverse audiences—whether hosting events, interacting with media, presenting award pitches, or crafting compelling written content
- You take pride in your work, with a keen eye for detail and a commitment to excellence. You are confident in providing constructive feedback to set high standards and foster growth
- You thrive on both strategic thinking and hands-on execution, effectively blending these skills to achieve tangible results
- You have experience managing budgets and making informed, commercially-smart decisions that align with business goals
- You are excited by evolving trends in social media and the agency world, eager to drive change, and adapt to change
What the job involves
- We are seeking a dynamic and visionary Marketing Director to lead the development and execution of Croud’s marketing strategy
- As the US Marketing Director, you will be responsible for shaping the company’s reputation, driving brand visibility, and ensuring consistent messaging across all channels
- You'll collaborate closely with the Chief Marketing & Integration Officer to craft and execute strategies that align with our business goals
- This role reports to Croud’s Chief Marketing & Integration Officer and is a key part of the global marketing leadership team, with responsibilities for leading and developing the marketing team
- As an integral member of the team, you’ll have the opportunity to shape the future of Croud’s marketing strategy
- Founded 13 years ago, Croud has established itself as a leading digital marketing agency
- With the recent appointment of a new CMO in May 2024, the company is poised to refocus its marketing efforts
- Currently, a comprehensive brand review is underway to refine our market positioning, and this role will be pivotal in bringing that brand proposition to life
- You will oversee a diverse range of marketing activities, including thought leadership, awards, events, case studies, PR, digital marketing, website & SEO, social media, and crisis and issues management
- This is a unique opportunity to contribute to the ongoing evolution of Croud’s brand and drive impactful marketing initiatives across the board
- Develop and implement a comprehensive marketing strategy aligned with the company's goals and objectives
- Identify key marketing opportunities and challenges within the US market integrated with the global strategy
- Lead brand awareness and reputation management initiatives, ensuring consistent messaging and positioning
- Oversee thought leadership efforts for Croud's new brand proposition, currently under development
- Manage the execution of marketing plans across multiple channels, ensuring high-quality and timely delivery of all marketing materials
- Collaborate with various departments to ensure consistency and alignment in messaging
- Lead, inspire, and motivate the marketing team to achieve high performance
- Foster a collaborative, innovative, and high-performing team culture
- Provide guidance, mentorship, and professional development opportunities to team members
- Develop and manage external communication channels, including media relations and digital platforms
- Optimize the use of various channels to maximize reach, engagement, and brand visibility
- Stay updated on emerging communication platforms and technologies to ensure the company remains at the forefront of industry trends
- Develop and implement metrics to measure the effectiveness of marketing strategies
- Prepare regular reports on marketing activities, assessing their impact on business objectives
- Gather feedback from stakeholders to continuously refine and improve marketing efforts
- Align marketing strategies with business objectives to support and drive growth
- Work with internal client teams to develop business changing case studies we can market to prospective clients and add to our Website
- Identify opportunities to leverage marketing initiatives for business development
- Collaborate closely with the Lead Generation team to support their sales efforts through targeted marketing campaigns
- Oversee the creation and distribution of press releases, media kits, and other external communications
- Build and maintain strong relationships with key media outlets, industry influencers, and stakeholders
- Manage crisis communication efforts, ensuring timely and accurate dissemination of information
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist
Insights
Many candidates hear
back within 2 weeks
50% female employees
29% employee growth in 12 months
Company
Funding (1 round)
Nov 2019
$39.9m
LATE VC
Total funding: $39.9m
Company benefits
- Work from home opportunities
- 20 days vacation a year + 10 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Equity in Croud US upon completion of 6 months
- Annual performance bonus
- 401k plan
- Sales commission (if involved in a pitch)
- Gym Membership contributions (Classpass or NYHRC)
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
- Summer Fridays
Company values
- Passion: Really caring about what we do - and about doing a great job for our clients. But also about our objectives, our personal development, each other, and about Croud’s success as a business
- Imagination: We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions
- Integrity: We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do
Company HQ
London, UK
Articles
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
People progressing
Joined as a Digital Director, promoted to Head of SEO after 1 year. Moved to become Director of Organic Performance after another 1 year and 10 months.
Having started at Croud as a Client Strategy Executive, Caroline is now Client Director
Salary benchmarks
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