Senior Manager of Community, Electronic Arts
Battlefield Franchise
$138.2-219k
Salary dependent on location
Office located in Marina Del Rey, CA
Video game company
Job no longer available
Video game company
1001+ employees
Job no longer available
$138.2-219k
Salary dependent on location
Office located in Marina Del Rey, CA
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- Bachelor’s degree in communications, marketing, or related field, or equivalent work experience
- 8+ years of experience in leading Community Management Teams
- High-quality writing skills w/ with global audiences in mind
- Experience managing interactions in conflict management
- Comfort in direct interactions within the player community
- Deliver high-return work in a team of multiple clients with diverse/dynamic needs
- Present plans and concepts in English, along with solid organizational and task/project management abilities
- Expert liaison, versatile and independent, creative solution-seeker and familiarity collaborating in a global environment
- Creativity while achieving goals and driving unique and thoughtful projects
- Proficient / Advanced / Expert at utilizing community sentiment tools (e.g. Google Analytics, in-platform tools, and third-party products using Boolean search)
- Build data-informed insights on community behavior that can be shared with other teams and data points to create relevant recommendations for action
- Focus on objectives while driving unique and thoughtful executions
- Knowledge of AAA PC/console games, FPS games and the Battlefield franchise
What the job involves
- Electronic Arts seeks a veteran community manager to lead the community management team and oversee strategy for the acclaimed Battlefield franchise
- Reporting to the Director of Global Social Media & Community and working with leadership of the Battlefield team, you will help define the franchise’s strategy as the team begins work on the work on the future of the franchise
- Accountabilities:
- Oversee global community strategies and executions for Battlefield franchise
- Represent community strategies and executions to franchise leadership
- Collaborate with integrated comms partners such as Creator, PR, and Social teams to ensure unified franchise plans
- Daily management of extended community resources for each brand - internal teams, contractors, agency resources
- Work directly with Integrated Comms Director, Brand Lead and Studio / Game Directors on Community events, including capture events, streams, and other community programming
- Requirements:
- Responsible for creation and execution of community engagement strategy in alignment with brand communications objectives and campaign plans, defining and managing:
- Core audience
- Core engagement channels (Discord, Reddit, Steam Forums, etc.)
- Community voice
- Community messaging
- Community content/programming (blogs, podcasts, live streams, etc.)
- Community Measurements
- Lead global Battlefield Community Management and foster growth and development of its team members
- Connect with colleagues across Development and Marketing to ensure community insights are accounted for overall plans
- Main collaborator in integrated comms structure to ensure constant alignment and cross-channel engagement with PR, Creator, and Social Media teams
- Ensure daily tactical execution aligns to strategic planning for campaign and community initiatives, including Community Councils
- Strong business acumen and community mindset to ensure content strategies can align to corporate needs and community expectations
- Build relationships with prominent leaders and groups within the Battlefield community
- Work against global budgets and lead the strategy for Battlefield’s community executions
- Report community insights as part of Brand planning, learning and post-mortems
- Monitoring & reporting community sentiment using third-party toolsets, including:
- Sprout Social
- Affogata
- Synthesio
- Level Up
- Work with franchise partners to ensure a high-quality experience for fans when they aren’t playing Battlefield
Otta's take
Xav Kearney
CTO of Otta
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Insights
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company values
- Creativity: Striving to bring imagination, orginal ideals, and excitement to everything we do
- Pioneering: Acting with the curiosity and courage that it takes to experiment, innovate, and lead
- Passion: We are at our best when we pursue what we love, and have fun doing it
- Determination: Bringing focus, drive, and conviction to our actions. Thriving on the journey, and being mortivated to achieve excellence
- Learning: Listening, having humility, being open to new ways of thinking, and looking with a lens of inclusion. Challenging ourselves to grow and change as a company
- Teamwork: Committed to each other, and to the accountability and integrity tit takes to be a successful diverse team
Company HQ
Redwood Shores, Redwood City, CA
Articles
Founders
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
Salary benchmarks
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Diversity & Inclusion at Electronic Arts
- Our intentional efforts to embed principles of diversity, equity and inclusion in our people practices have generated results across our teams.
- We have made progress in company-wide representation of women and underrepresented minorities.
- We have achieved a 46 percentage point increase in underrepresented talent in executive roles (VP+) over the last two fiscal years.
- We have hired underrepresented talent above our representation rates for the fourth consecutive year.
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