Dubbing is a lucrative market - film dubbing services alone could generate $3.6 billion annually by 2027 - but it’s also a laborious and costly process. This is the problem where Papercup is trying to create a step-change with its AI dubbing software, and it has a chance to take this market by storm.

The promise of AI in this domain, specifically natural language processing, is that it speeds up the task by creating human-sounding dubs across multiple languages. Papercup is already being employed by media giants Sky News, Discovery, and Business Insider, and was used to translate 30 seasons of Bob Ross’ iconic show, “The Joy of Painting” as well as Jamie Oliver's YouTube cooking channel.

The company has raised significant funding from the likes of Sky, most of which is being put toward research around expressive AI-generated voices and expanding its support for foreign languages. Papercup currently has a translator network across three continents but expects to increase this over the next year through partnerships with Bloomberg and other high profile clients.