Senior Director of Performance Marketing, Analytics & Technology, ThredUp
$240-270k
+ Employee stock purchase plan
More information about location
3 days a week in office (Oakland, CA)
Fashion resale platform
Open for applications
Fashion resale platform
501-1000 employees
Open for applications
$240-270k
+ Employee stock purchase plan
More information about location
3 days a week in office (Oakland, CA)
501-1000 employees
Company mission
To inspire a new generation to think secondhand first.
Role
Who you are
- 10+ years of experience in digital marketing or growth role within a high-paced, consumer-facing technology or marketplace company
- Proven track record of scaling customer acquisition efforts and managing multi million dollar budgets
- Strong leadership skills with the ability to inspire and motivate a diverse team
- Deep understanding of various marketing platforms and analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.)
- Exceptional analytical and quantitative skills with a data-driven approach to decision-making
- Excellent communication and interpersonal skills
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
What the job involves
- As Senior Director, Performance Marketing, Analytics & Technology, you will lead our customer acquisition strategy, driving both paid and organic customer and revenue growth and expanding our market presence.
- This role requires a strategic thinker who can innovate, optimize and scale our acquisition efforts across multiple channels
- You will be instrumental in building a sustainable, profitable growth model that aligns with our mission to reduce fashion waste and promote sustainability
- Strategic Leadership: Develop and execute a comprehensive customer acquisition strategy that leverages data-driven insights to maximize ROI and efficiency
- Team Management: Build and lead a high-performing team of marketing professionals; foster a culture of innovation, collaboration, and accountability
- Performance Marketing: Oversee all aspects of performance marketing including paid search, social media advertising, influencer, SEO, affiliate marketing, and more. Ensure campaigns are creative, targeted, and effectively drive conversion
- Partnership Development: Identify and cultivate strategic partnerships with other brands, influencers, and platforms to expand reach and enhance brand visibility
- Oversight of Marketing Analytics and Insights: Manage a team of marketing analysts to implement and utilize advanced ROI and attribution models, analytics reporting and tracking, data visualization dashboards, to assess the effectiveness of marketing spend, campaigns, and strategies
- Make data-informed decisions to iterate and improve acquisition performance, as well as budgeting and spend allocation, continuously
- Martech Leadership & Innovation: Bring the latest advancements in AI, and other MarTech platforms that advance our performance marketing
- Budget Management: Manage the budget for customer acquisition, ensuring optimal allocation of resources across channels
- Cross-functional Collaboration: Work closely with other departments, including Lifecycle & CRM team, product, engineering, and customer service, to ensure a cohesive and effective growth strategy
Our take
Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access to find pre-owned clothing.
ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.
The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has however struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity, and is expected by analysts to weather the current conditions in good form.
Freddie
Company Specialist
Insights
Many candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$100m
SERIES F
Sep 2015
$81m
SERIES E
Total funding: $232.9m
Company benefits
- Competitive salary (we leverage market data) + stock
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays (US offices)
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
Company values
- Transparency
- SpeakingUP
- Thinking Big
- Infinite Learning
- Influencing Outcomes
- Seeking the Truth
Company HQ
Old Oakland, Oakland, CA
Articles
Leadership
James Reinhart
(CEO)Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.
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