Senior Analyst of Client Insights & Analytics, DeepIntent
$95-110k
+ Bonus
Healthcare advertising platform
Job no longer available
Healthcare advertising platform
201-500 employees
Job no longer available
$95-110k
+ Bonus
201-500 employees
Company mission
To ensure patients are receiving the right treatment at the right time.
Role
Who you are
- Bachelor’s Degree or equivalent experience in Marketing, Math, Statistics, Economics, Analytics, or related field or equivalent combination of experience and instruction
- 2+ years of working experience in digital media/advertising/marketing. Emphasis on analytics-related initiatives preferred
- Media, agency, and/or health pharma experience required
- DSP and Programmatic experience preferred
- SQL knowledge preferred
- Exceptional excel and powerpoint skills
- Ability to effectively interact with individuals in all areas of the organization and distill large amounts of data into a few important takeaways or action items
- Ability to communicate Marketing Analytics insights and recommendations to key stakeholders, clearly and concisely
- Experience with health and pharma measurement methodologies a bonus
- Hands-on analytical experience working with Media Marketing Analytics tools like Google Analytics, R, SQL, DCM, etc
- A demonstrated track record of consistently meeting and/or exceeding performance expectations
What the job involves
- You will report to the Senior Analytics Manager, and will be the quarterback of our analytics and delivery of presentations of our performance with some of our most important clients
- This role will be responsible for analytics on advertiser metrics on digital marketing and advertising with an emphasis on programmatic
- You will develop insights and optimization recommendations to impact performance and allocations of media spend
- We’re looking for someone with experience in either media or health/pharma and a solid acumen of understanding consumer digital behavior and media metrics
- Lead advertiser and agency analytics presentations of data, campaign performance, insights, optimizations, and ROI
- The ideal Sr Analyst is passionate about working with datasets and has excellent problem solving, communication, and insights skills
- Responsible for timely external delivery of campaign reporting and internal tracking against KPIs
- Deliver thoughtful data stories to clients with unparalleled data partnership and communication, all aligned to brand KPIs and goals
- Client presentations and guides to inform Outcomes pre-sale, onboarding, measurement planning, methodology rigor, and KPI alignment
- Quarterback measurement and optimization recommendations on campaigns to achieve client and internal KPIs and benchmarks
- Use analysis as appropriate for segmentation, drivers, prioritization and deep-dives on audiences, consumer behavior etc
- Provide oversight of data accuracy through various measurement tools used on campaign performance
- Serve as internal and client expert on analysis and results-oriented campaign progress including Sales and marketing communication and client delivery of quarterly performance reviews
Otta's take
Xav Kearney
CTO of Otta
Pharma companies have traditionally lagged other industries when it comes to programmatic advertising use. That has much to do with the unique targeting and regulatory requirements of these companies.
In many ways, it's a situation which means that pharma companies are relatively poor at a central plank of their wellness service - communication. It's from this angle that DeepIntent was created to solve this issue.
The startup is building a marketplace that combines offline health data with online identity, allowing media buyers and sellers to transact within a single privacy-safe, data-rich environment.
DeepIntent’s strategies for growth revolve around expanding this marketplace. That means onboarding more suppliers of both types of datasets, arranging new transaction channels, and winning more healthcare buyers. In 2023, it launched the DeepIntent Operating System, which will help Connected TV platforms analyse audience measurements and optimise pharmaceutical advertising performance.
Insights
Company
Company benefits
- 401(K) Matching | Our 401(k) program includes a 4% company match
- Company Equity | After a year, you’re invited to our equity program
- Referral Bonuses | Since great people know great people, we offer referral bonuses up to $5,000
- Generous Benefits | Our top-notch healthcare benefits include free dental and vision
- Pet Insurance | With Fetch, our top-notch health insurance also extends to your pets
- Parental Leave | We offer up to 16 weeks of paid leave to new parents
- Wellness Benefits | We care about your whole health and offer free fitness, family planning, and meditation resources
- Flexible PTO | We offer flexible, unlimited PTO — and Summer Fridays, too
- Remote-First | DeepIntent is a remote-first company. Join us, wherever you are in the U.S
- WFH Allowance | As a remote-first company, we want to help you set up your home workstation for success
- Team Events | We have a fun team and offer plenty of opportunities to connect
Company values
- Respect - We may not always agree, but we always treat one another with respect
- Openness - A transparent leadership team leads to greater growth
- Opportunity - We experiment with new ideas to grow the company — and ourselves
- Trust - Leading with trust empowers everyone to do their best work
- Succeeding Together - When the whole team works together, we all win
Company HQ
Theater District, New York, NY
Founders
Chris Paquette
(CEO)Previously worked as a Memorial Sloan Kettering data scientist.
Salary benchmarks
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