Marketing Analytics Manager, Therabody
$90-110k
Plus discretionary bonus
Wellness technology & device manufacturer
Open for applications
Wellness technology & device manufacturer
201-500 employees
Open for applications
$90-110k
Plus discretionary bonus
201-500 employees
Company mission
To provide effective natural solutions for people to take charge of their daily wellness.
Role
Who you are
- 5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus
- Experience with data platforms such as CDPs and DMPs is strongly preferred
- Proficient in technical skills required for complex data analysis and managing large data sets, including SQL, Python, data cleansing, and data extraction
- Comfortable with research-driven analytics methodologies such as cluster analysis and predictive modeling
- Extensive experience with website tagging, digital analytics tools and data reporting
- Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics
- Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling
- Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc
- Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards
- Able to partner well with a cross-functional teams and present findings in a meaningful way
What the job involves
- Therabody is seeking a Manager, Marketing Analytics who will play a crucial role in optimizing our digital marketing strategies and driving our e-commerce success
- You will be responsible for monitoring, analyzing, and deriving insights that will improve the performance of our digital channels
- An expert in site analytics and customer data, you will optimize our measurement approach and effectively use customer data for segmentation
- The insights you derive will be critical to improving the site user experience, as well as driving acquisition, engagement, and retention of Therabody customers
- Implement and manage website tagging protocols, ensuring accurate data collection for web analytics and marketing tracking
- Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics
- Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels
- Analyze marketing data to provide insights and recommendations for campaign optimization
- Partner with marketing, ecommerce, media, product and sales stakeholders to gather requirements, vet use cases, and drive the roadmap of the Customer Data Platform
- Utilize customer data to create effective segmentation strategies, enabling personalized marketing campaigns
- Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the CDP
- Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments
- Translate business and consumer data requests into analytics needs while assessing what is available and what needs to be developed
Otta's take
Sam Franklin
CEO of Otta
Therabody manufactures and sells products specially designed for non-invasive pain management. The company was established after the founder suffered a traumatic motorcycle accident that inspired him to create medical devices for pain management and recovery as an alternative to surgery or pain medication.
Therabody's hardware devises can reduce muscle tension and accelerate recovery. Its percussive massage therapy devices are used by professional sports teams, athletes, and physical therapists in over 60 countries, with one notable partnership being that with football club Manchester United.
Therabody has raised investment from over 100 names in sports, business, culture, and entertainment, including Jay-Z, Kevin Hart, and Aaron Rodgers. Its latest funding round came alongside the launch of eight new products, highlighting its dedication to continued innovation, and will be used to fund further development across hardware, software, services, and digital content.
Insights
Few candidates hear
back within 2 weeks
-18% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Medical, dental & vision
- Maternity and paternity support
- 401K program
- Employee discounts
- Free Therabody products
- A new work setup
- Company-wide wellness days and scheduled daily wellness breaks
- Employee referral program
- Financial planning resources
Company HQ
Carthay Circle, Los Angeles, CA
Founders
Dr. Jason Wersland
(Chief Wellness Officer)Previously worked as a Chiropractor for 13 years.
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