Product Marketing Manager, CoachHub
AI-powered coaching software
Open for applications
AI-powered coaching software
1001+ employees
Open for applications
1001+ employees
Company mission
To democratize coaching for all career levels worldwide
Role
Who you are
- 4 years minimum of experience in B2B Product Marketing
- Proven marketing skills and mastery of value proposition creation
- A previous experience in the HR / L&D field is a strong plus
- Excellent communication skills in English (written and spoken) - any other language is a plus
- Comfortable in a global, hyper-growth, fast-paced environment
- Desire and ability to navigate in an unstructured environment where processes are still being built
- Strong cross-functional collaborative skills, ability to convince and influence stakeholders
- Strong project management skills
What the job involves
- We are expanding our team! We are looking for a Product Marketing Manager to create a product marketing strategy for CoachHub.
- Your work will be an integral part of our company's growth and success.
- You will report directly to our VP of Marketing.
- You will be at the crossroads of 4 teams: Sales, Sales Enablement, Product & Marketing
- Translating product functionality and technical details into user benefit and value to convey our positioning and messaging
- Improve our buyer personas to ensure we communicate with the right way, through the right channels
- Create powerful product value propositions, based on B2B customer segmentation, competitive data, market trends and insight from product & sales teams
- Identify our USPs (Unique Selling Propositions) and make sure they stand out throughout all our content and are adopted by our sales organization
- Create go-to-market strategies for our new products: build plans that create impact & support product adoption and retention, leveraging all relevant channels in collaboration with the Product team, Marketing team & Coaching Lab
- Support with analyst relations
- Lead our product communication with clients through our quarterly newsletter and more
- Develop content that articulates the benefits of our products:
- Website content: in collaboration with our SEO team, guarantee that the content on our website reflects our market positioning
- Sales documentation: in collaboration with sales enablement & design teams, create content to support our sales team to acquire new clients or grow existing ones
- Content marketing: from product videos to emails, event activations, media campaigns… make sure our value proposition is visible and clearly communicated in everything we create
- Contribute to lead generation campaigns with Bottom of Funnel content and presentation"
- Important: copywriting & copy review is an essential part of the mission. You need to love copywriting and excel at it
Our take
CoachHub wants to democratize coaching for all career levels worldwide and empower organizations to completely rethink people's development. It offers companies a solution to the current challenges in the world of work, by enabling organizations to create personalized, measurable and scalable coaching programs for the entire workforce, regardless of department and seniority level.
Recently, CoachHub launched its AI Coaching Companion, an innovative tool integrated into Microsoft Teams. This AI-driven feature offers continuous support and personalized learning between coaching sessions, enhancing the overall coaching xperience with interactive role-playing, situational guidance, and tailored learning recommendations.
Its recent acquisition of French market leader Moovone and the coaching brand of Ausatrian consultancy Klaiton, combined with its latest Series C funding, have accelerated its global expansion and product innovation.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2022
$200m
SERIES C
Sep 2021
$80m
SERIES B
Total funding: $331.5m
Company values
- Culture First: We prioritize culture and enable each other to thrive and win as a team
- Trust: We hold ourselves accountable and treat each other with respect and honesty
- Drive: We set ambitious goals and promote engagement and progress
- Ownership: We take ownership and accountability for our results, actions and behaviours
- Growth Mindset: We embrace challenges and reflect on opportunities to develop
Company HQ
Government District, Berlin, Germany
Articles
Leadership
Yannis Niebelschütz
(Co-Founder)Founder & current CEO of Elite Startups Management. Also founded testhub, vjsual, Personology, and MyParfuem. Former Sales Manager at LinkedIn.
Matti Niebelschütz
(Co-Founder & CEO)Former CEO at Rocket Internet (Founder) and UNIQUE Fragrance. Founder of Elite Startups Management, MyParfum, Personology, Choice of Nature, and Flaschenlabel.de.
Salary benchmarks
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Diversity, Equity & Inclusion at CoachHub
- We want to empower each and every one of our CoachHubbers to live by the mantra ‘Be You!’ https://www.coachhub.com/diversity-at-coachhub/
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