Manager of Marketing Analytics, SoundCloud
Growth Marketing
$120-135k
+ Employee Stock Ownership Plan
Next-generation music entertainment ecosystem
Job no longer available
Next-generation music entertainment ecosystem
501-1000 employees
Job no longer available
$120-135k
+ Employee Stock Ownership Plan
501-1000 employees
Company mission
To empower the world's audio creators with the best tools, services and resources to build and grow their careers.
Role
Who you are
- 6+ years of work experience in marketing with a heavy focus on analytics
- 2+ years of direct people management experience leading a team
- Advanced data exploration and analysis skills
- Highly proficient in Excel / Google Sheets and proficient in writing complex SQL queries
- Familiarity with marketing practices, KPIs, and marketing analytics
- Ability to derive actionable insights from data and effectively communicate findings across various levels
- Passion for data and analysis; comfortable working with large data sets
- Ability to work independently and prioritize multiple projects in a fast-paced environment
- Strong verbal/written communication and data presentation skills
- Proficiency with data visualization tools and storytelling techniques
- Experience with digital media platforms (Google Marketing Platform, MMPs, attribution frameworks, etc.)
- Deep knowledge of Google Analytics and Google Tag Manager
- Experience working in a growth-stage company
- Understanding of MarTech/AdTech and the digital marketing landscape
What the job involves
- The Manager of Marketing Analytics, Growth Marketing, plays an integral role in bringing data insights and business acumen to help inform our customer acquisition strategy. You will be responsible for collecting, analyzing, and interpreting data from various sources to understand market trends, customer behavior, campaign effectiveness, and return on investment (ROI). The role will collaborate cross-functionally with marketing, product, and engineering to deliver actionable insights that help meet company goals
- Support the planning, execution, and tracking of marketing programs across various channels (email, search, social media, content marketing, SEO, etc.)
- Collaborate with stakeholders to define KPIs, tracking plans, and reporting for marketing campaigns and initiatives
- Own monthly Marketing KPI reports and analytics frameworks and ensure they meet evolving data needs including building and maintaining reporting dashboards to track key metrics
- Support analysis to optimize marketing performance, client retention, and lifetime customer value
- Collaborate with the performance marketing, lifecycle, and content marketing teams in defining tests and experimental design
- Quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership
- Identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps) to support data-driven decision making
- Manage and maintain our analytics and data infrastructure including monitoring and evaluating the health of Google Tag Manager, Google Analytics, Google Marketing Platform, and our data repositories in Big Query including our customer relationship and campaign data (CRM)
- Conduct ad-hoc marketing analyses, perform exploratory data analysis, and perform data cleansing and refinement
- Identify opportunities for innovation and recommend new measurement tools and methodologies
- Be an expert in customer data, and help to identify and fill data gaps using internal resources and outside vendors
- Manage relationships with our external analytics vendors to ensure we are gaining maximum value from our analytics investments
- Communicate results and present recommendations to stakeholders across the organization
- Collaborate with cross-functional teams to align marketing strategies with business goals
- Participate in company-wide analytics initiatives such as the Tracking Architecture Guild
Our take
Founded in 2007, SoundCloud saw the need for an artist-first platform. They set out to empower independent artists and equip them with the necessary tools and resources to build and grow their careers.
SoundCloud has over 40 million artists on the platform (in comparison to Spotify's 11 million), making them the biggest audio discovery platform in a large and growing market. According to Midia Research, the independent artist market is bound to see unhindered revenue growth for the next few years.
The company plans to scale up its audience and expand its services through new offerings such as the SoundCloud "roster". This is a tier system that provides significant creative and financial resources, as well as financial and marketing support to artists (essentially rivaling large-scale record companies). While artists will maintain ownership of their copyrights they are to be represented by SoundCloud.
SoundCloud's expansion into new markets and regions is still full steam ahead. Through acquisitions, partnerships and even better product offerings, SoundCloud is bent on cementing its standing as every creator's springboard.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Feb 2020
$75m
SERIES G
Aug 2017
$170m
SERIES F
Total funding: $463.7m
Company benefits
- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- Employee Stock Ownership Plan
- Generous professional development allowance
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
- Various snacks, goodies, and 2 free lunches weekly when at the office
- Robust 401k program
Company HQ
Mitte, Berlin, BE
Articles
Leadership
Alexander Ljung
(Chairman)Served as CEO of SoundCloud for 10 years, becoming Chairman in 2017. Has gone onto co-found Dance.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 8 more jobs at SoundCloud