B2B Field Marketing Team Lead, Booksy
More information about location
Appointment booking software
Job no longer available
Appointment booking software
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To help keep your business on pace with your passion.
Role
Who you are
- If you're a seasoned marketing pro with a proven track record of aligning teams towards results, we want to hear from you
- 5+ years in a field marketing role
- Experience in tech, beauty, or both is a major plus
- Deep understanding of online + offline marketing strategies
- Management of organic social platforms with proven track record of growth
- Proven experience in managing people, plus ability to roll up your sleeves and be hands on when needed
- Excellent English skills and desire to work within an international team (Spanish, French and Polish languages are also very much appreciated!)
- Strong project management skills
- Data driven approach to marketing
- Great collaboration skills working across different functional and regional teams
- An open mind and an agile way of working
What the job involves
- The Booksy marketing family is looking for a B2B Field Marketing Team Lead who will be tasked with spearheading our local marketing teams in Western Europe
- In this role you’ll be accountable for helping us implement local go-to-market strategies, building and nurturing our local communities, and working alongside sales and operations to drive B2B acquisition across the WEU key markets
- The position sits within our WEU team and offers a unique opportunity to collaborate with various teams across the globe
- As B2B Marketing Team Lead you’ll be responsible for managing an intercontinental team, executing across various marketing programs
- Developing a deep understanding of local nuances across markets within the WEU such as: needs of our B2B customers, key local competitors, industry trends, and methods of influence
- Interfacing with local country manager to ensure that you’re aligned on local go-to-market strategies
- Working alongside local country manager to define and deliver against regional OKRs
- Working alongside field marketing in other countries to knowledge share best practices and find efficiencies
- Formulating strategic marketing plans to achieve local acquisition targets
- Defining top of the funnel marketing strategies in collaboration with our global Performance marketing team
- Strategizing and executing local events both hosted and tradeshows
- Efficient management of local marketing budgets in WEU
- Identifying ways to monitor and track the success of local marketing campaigns
- Helping team members measure their own success, even for channels where attribution proves challenging
- Packaging up results to share amongst leadership teams
- Building local brand awareness and affinity
- Working with global Product Marketing to understand core product positioning and ensuring that the local market understand the value of the Booksy platform
- Collaborating across marketing teams to ensure that you’re optimizing the local experience across all channels {i.e. web, email, in-person}
- Identifying best practices within particular regions and creating playbooks for other markets
- B2B Paid Acquisition
- Optimizing local conversion rates {from Lead > Trial > Paid}
- B2B Retention
- Efficient Acquisition against Cost Per Paid targets
- Delivering against country level OKRs
Otta's take
Sam Franklin
CEO of Otta
Appointment-based businesses are turning more and more to digital products to help them work better, and Booksy is one of them. This mobile app and appointment marketplace enables beauty and wellness businesses to automate scheduling, calendar management and payments, while providing consumers a way to find exactly the service they need.
Born out of Poland but now based in the US, Booksy’s platform has more than 13 million active users, and saves both customers and brands time by eliminating the need for phone calls back and forth over business hours. Fresh funding from Innovia Capital indicates the growing interest that the beauty sector has in tech, and the investment will be put toward company expansion.
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2021
$70m
SERIES C
Nov 2020
$43.5m
LATE VC
Total funding: $162.1m
Company values
- We celebrate your independence - We celebrate people and their ideas - brave, inspiring, or even just plain wacky. Because at the end of the day, it’s your talent and perspective that set you apart. No matter who you are or where you are on your path, we’re here to give you the tools to run your business, your way
- We support your journey - It’s your path - we just help you get there. You’ve got the ideas, talent, and drive. We’ve got the tools to support your journey. Whether your business is a passion project, an investment in the future, an empire-in-the-making (or all of the above), Booksy’s got your back
- We believe in community - Together, we can do more, better. Booksy makes it easy to engage and grow the community you’ve worked hard to build. We connect service providers all over the world to exchange insights, share encouragement, and foster belonging
Company HQ
Near North, Chicago, IL
Articles
Founders
Stefan Batory
(CEO)Previously CEO at iTaxi.pl, Sensi Soft and eo Networks. Was the Director of Technology at The Mother Ship Poland.
Konrad Howard
(Chief Innovation Officer)Previously Supervisory Board Member at iTaxi.pl. Head of Product at Inter Cars SA and Managing Director at Sensi Soft Ltd.
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