Vice President of Marketing, NextRoll
$263-324.4k
+ Bonus or commission (if applicable) + Equity
Data-driven marketing technology
Open for applications
Data-driven marketing technology
501-1000 employees
Open for applications
$263-324.4k
+ Bonus or commission (if applicable) + Equity
501-1000 employees
Company mission
To level the playing field for businesses of all sizes by creating a reliable and understandable platform.
Role
Who you are
- You are a visionary leader with a proven track record in Martech and/or Adtech, capable of scaling demand creation and revenue marketing coupled with the ability to strategically position our products in a competitive and evolving market landscape
- You are a leader who can champion our culture and values both internally and externally, inspiring teams and fostering a positive, results-driven environment
- 3+ years experience working at an Adtech company
- 12+ years experience in the Martech and/or Adtech industry with a deep understanding of the industry landscape and trends
- 6+ years of demonstrated success in marketing leadership roles, managing multiple product categories and segments
- Strong strategic thinking and problem-solving skills, with the ability to navigate a competitive and evolving market
- Experience in scaling demand creation and revenue marketing to support a high scale SaaS business growth
- Proven ability to make data driven decisions and trade-offs
- Exceptional communication and interpersonal skills, with the ability to inspire and influence internal and external stakeholders
- A track record of fostering a positive and inclusive company culture, embodying the values and mission of the organization
- Experience in working with Digital Agencies and industry influence as a luminary will be a plus
What the job involves
- NextRoll is seeking an experienced and dynamic Vice President of Marketing to lead our marketing strategy and drive growth across our product categories and market segments
- You will report to the Chief Business Officer for NextRoll
- Develop and execute comprehensive marketing strategies that align with NextRoll’s business objectives and growth goals
- Position NextRoll’s products strategically in a competitive and fluid market landscape to maximize market share and customer acquisition
- Lead the marketing team in identifying and pursuing new market opportunities and segments
- Scale demand creation efforts to drive pipeline growth and achieve revenue targets
- Implement and optimize revenue marketing strategies that support the high velocity growth
- Collaborate with sales, product, and customer success teams to ensure marketing efforts are aligned with revenue goals
- Oversee the development of product positioning, messaging, and go-to-market strategies for multiple product categories
- Ensure consistent and compelling product narratives that resonate with target audiences
- Drive market research and competitive analysis to influence and develop a multi-year product and business strategy
- Act as a beacon of culture and values, both internally and externally, representing NextRoll’s mission and vision
- Enhance NextRoll’s brand presence and reputation through strategic communications, thought leadership, and public relations efforts
- Foster a culture of innovation, collaboration, and continuous improvement within the marketing team
- Build, mentor, and lead a high-performing marketing team, fostering a culture of excellence and accountability
- Provide guidance, support, and professional development opportunities to team members
- Promote a collaborative and inclusive work environment that aligns with NextRoll’s core values
Our take
NextRoll is a marketing technology company consisting of two business units, AdRoll and RollWorks. Aiming to provide a reliable and easy-to-use platform, it allows both B2C and B2B companies to manage their marketing and advertising campaigns within a single software suite.
NextRoll isn't alone in the MarTech space and is facing intense competition from major players such as Klaviyo, Criteo and Google's marketing platform. That said, the company is more than holding its own, picking up high profile customers such as Oracle and Personify and winning a number of industry recognitions.
One reason for this is its access to an unparalleled amount of data, which its machine learning algorithms use to produce over 150 billion buyer predictions daily. This gives it a major edge over the competition, and its strong position has attracted a high degree of investment. This will enable it to maintain its momentum as it continues to develop and grow.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Apr 2014
$70m
SERIES C
Jul 2012
$15m
SERIES B
Total funding: $89m
Company benefits
- Healthcare
- Paid Time Off
- Up To 12 Weeks Paid Parental Leave
- Wellness Programs
- Comprehensive Learning & Development Program
- Home Office Setup Support as Needed
Company values
- Growth - We hire great people and help one another grow
- Loyalty - We do right by our customers and community
- Innovation - We build innovative products that work for a lot of people
- Resourcefulness - We do more with less
- Fun - We take work seriously, not ourselves
- Transparency - We are open and authentic
Company HQ
Mission District, San Francisco, CA
Articles
Leadership
Roli Saxena
(CEO, not founder)Former Chief Customer Officer for Brex and VP of Revenue, Support, Partnerships and Strategy at Clever Inc. Before that, they were Head of North America Sales at LinkedIn.
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