Senior CRM Manager, TravelPerk
Offers equity
More information about location
3 days a week in office
Corporate travel platform
Job no longer available
Corporate travel platform
1001+ employees
Job no longer available
Offers equity
More information about location
3 days a week in office
1001+ employees
Company mission
To connect people in real life in the most enjoyable and sustainable way possible.
Role
Who you are
- Proven experience in CRM, ideally within the B2B or travel industry
- Proven track record of driving revenue growth and improving customer retention through CRM initiatives
- Strong analytical and problem-solving skills with the ability to translate data into actionable strategies
- Excellent communication and collaboration skills to work effectively across teams
- In-depth knowledge of CRM systems and best practices
- Strong project management and organizational skills
- Customer i.o, Salesforce, Zendesk, Marketo
What the job involves
- We seek a Senior CRM Manager to establish the CRM function from the ground up
- As the Senior CRM Manager, you will be instrumental in developing and implementing comprehensive strategies that enhance customer satisfaction and retention and drive revenue growth through effective monetization initiatives
- As the leader of CRM, you will have a holistic view of the customer lifecycle
- You will collaborate with other customer-facing teams like Sales, Customer Care, and Product Marketing to deliver a coordinated approach to CRM strategies that drive business objectives."
- CRM Strategy Development: Devise and implement a comprehensive CRM strategy to increase customer activation, engagement, and retention, prevent churn, and drive revenue
- Collaborate with cross-functional teams to understand and incorporate their needs into the CRM strategy. Your strategy will also include customer onboarding and regular customer communications, like product updates or upsells
- Customer analysis: Analyze customer data to derive actionable insights that inform initiatives for the CRM strategy. Ensure accuracy and alignment of data definitions across stakeholders
- Segmentation and Targeting: Develop and refine customer segmentation strategies for targeted and personalized CRM campaigns. Leverage insights to tailor strategies accordingly
- Campaign Optimization: Work closely with other key departments, including Marketing, Product, and Sales, to integrate CRM data into their workflow
- Customer Journey Mapping: Create and optimize customer journey maps to enhance the overall customer experience. Identify touchpoints for improvement and implement strategies to maximize customer satisfaction and retention
- Technology Integration: Evaluate, select, and integrate CRM tools and technologies to enhance overall efficiency and effectiveness. Stay abreast of industry trends and emerging technologies to ensure the company remains at the forefront of CRM innovation
- Performance Analytics: Establish key performance indicators (KPIs) for CRM initiatives and regularly report on the effectiveness of strategies. Utilize analytics to measure and optimize the impact of CRM efforts on revenue and customer retention
Salary benchmarks
Our take
Although business travellers are often at the forefront of driving company growth, booking travel is typically a logistical nightmare as corporate travel tools are underdeveloped and stuck way in the past. TravelPerk has built a platform free from micromanagement, creating an experience that puts business travellers first.
TravelPerk's number of active users has grown year on year. Further, as well as more customers using the platform, those on it are using it more regularly. This is a clear signal that TravelPerk has a product market fit and is in scaling mode. The company has more than 2,000 customers, including scaleups like Revolut, Farfetch and Beyond Meat.
According to TravelPerk, its unit economics are strong already, which puts it in a strong position to grow without diluting itself too much through investment. The company is still innovating and said it is planning to release more products that will give the business traveller more freedom and flexibility than ever before. Its new Edinburgh hub and partnership with fintech unicorn Pleo, TravelPerk is undoubtedly committing to a period of scaling. Exemplifying this is its Series D funding of $104 million awarded in January 2024, which will boost TravelPerk's AI and automation capabilities to aid its growth.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
47% female employees
22% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2024
$104m
SERIES D
Jul 2023
$18.8m
GROWTH EQUITY VC
Total funding: $531.5m
Company benefits
- Stock options in the company
- Great healthcare benefits, including private healthcare and wellness programs
- Beautiful office with different spaces for every mood
- Fully stocked kitchen loaded with healthy food, snacks, and coffee
- Generous vacation time and flexible working hours
- The finest tech and anything else you need to do your best work
Company values
- We are owners
- Impact over effort
- A 7* experience
- We are a team
- Be a good person
Company HQ
El Parc i la Llacuna del Poblenou, Barcelona, Spain
Articles
Leadership
Avi Meir
(CEO)Founded Hotel Ninjas (hotel software) acquired 2 years later by Booking.com. Previously VP of budgetplaces.com (marketplace for hotels).
People progressing
Data Analytics Manager based in Barcelona
Diversity & Inclusion at TravelPerk
Felicia Norman-Williams (VP People)
- We have created the Perk Promise: our commitment to ensuring our people live their best life, do their best work and fulfil their potential in a community where they feel like they belong. This forms part of our Belonging philosophy, centred on creating an inclusive workplace.
- Beyond nationality and gender, we embrace various forms of diversity. Our hiring processes and language are inclusive, encouraging all candidates to apply. We follow a meritocratic approach in rewarding the right behaviours and performance.
- In our Tech department, we're dedicated to supporting women in tech. We’ve launched the TravelPerk Academy in partnership with All Women, promoting equal opportunities. Our first graduates include five talented women who became our Software Engineers. We also have a 'Women in Builders' community, which provides a safe space for women in tech to learn and share together. We run workshops on product diversity, inclusion, and unconscious bias for the Builders team.
- Through these efforts, we cultivate a diverse, inclusive organisation where every individual can excel, contributing to our shared success
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