Lifecycle & Automation Marketing Specialist, League
CA$60.9-91.3k
Consumer experience platform for healthcare
Be an early applicant
Consumer experience platform for healthcare
501-1000 employees
Be an early applicant
CA$60.9-91.3k
501-1000 employees
Company mission
To power next-generation healthcare experiences with a platform built to enable CX transformation.
Role
Who you are
- 1+ years of experience in the workforce (marketing or engagement as a plus)
- Previous experience with Email Marketing / CRM (ideally, Salesforce Marketing Cloud. SQL experience is a bonus!) and push notifications. You know how to pull together a campaign from ideation through to building, testing, deploying and reporting
- Previous experience on managing projects, workback schedules and communicating to clients around it. (JIRA knowledge a plus)
- Strong understanding on how to drive meaningful and engaging user experiences via marketing automation; you know how to segment audiences to ensure messaging and communications are relevant
- Strong analytical skills and a high comfort level working with data (experience building reporting in Looker is a bonus!)
- Experience planning, executing and analyzing dynamic marketing campaigns
- Proven ability to manage multiple projects and priorities with competing deadlines
- Outstanding written communication skills
- Strong multi-tasker who can balance it all in a fast-paced, feedback-driven environment
- Basic web-development experience (HTML, CSS and AMPScript)
- Health Care or Insurance is a plus
What the job involves
- Reporting to the Director, User Engagement, Marketing, the Lifecycle and Automation Marketing Specialist will play an integral role on the User Engagement team to drive engagement and value for users
- You will own the development of targeted and relevant automated campaigns to take users and create loyal, long lasting customers, and will help cement the app as the digital front door to health for consumers
- Utilize Marketing Automation/CRM tools (i.e. Salesforce Marketing Cloud) to ideate and execute omni-channel campaigns, including but not limited to, email campaigns, push notifications, SMS, and automated marketing journeys
- Report on campaign performance including open rates, click-throughs, unsubscribes, and conversion and derive insights and learnings—every metric tells a story, and it will be your responsibility to pull and share the insights that will drive campaign improvements
- Work closely with marketing SME’s to bring client’s vision to life
- Project manage campaigns and communicate with external stakeholders for reviews and approvals—guide the creative, copy, and development teams to produce designs that share a cohesive and logical brand story
- Work closely with our Salesforce team to communicate automation requirements and troubleshoot automation issues in Salesforce Marketing Cloud
- Partner with Product teams to translate product updates and launches and turn them into meaningful consumer-focused marketing campaigns that drive feature adoption and adherence
- Ensure compliance and best practices with CASL, CAN-SPAM and GDPR legislations, as well as customer data and privacy policies
- Interpret customer data to identify triggers to apply to engagement and lifecycle segments to drive the right behaviors; leverage segmentation approaches and personas to personalize communications and campaigns
- Support campaign optimization through A/B testing and experimentation
- Test and iterate on ideas to drive app adoption and engagement—utilizing your mindset for constant improvement and optimization (this is critical!)
- Security-related responsibilities:
- Compliance with Information Security Policies
- Responsibility and accountability for executing League's policies and procedures
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
Application process
- You have done the hard part of submitting your application; let's do ours by sharing potential next steps
- You should receive a confirmation email after submitting your application
- A recruiter (not a computer) reviews all applications at League
- If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring
- The final step is an offer, which we hope you will accept!
- Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring
Our take
Health benefits are a top requirement for anyone seeking a new job in the US today, but classic one-size-fits-all plans are no longer regarded fit for service. League's platform - for payers, providers, consumer health businesses, and employees - connects all benefits in one HIPAA-compliant place, to enable all bodies involved with health benefits to provide better customer healthcare experiences.
League is already one of the bigger players in the employee wellness space, having capitalized on the recently accepted correlation between employee health and productivity to secure huge clients like Uber, Shopify and Unilever. The company has seen significant investment which will support the scaling of its platform-as-a-service offering, to position it as the leading digital infrastructure for an integrated health ecosystem.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2022
$95m
SERIES C
Jul 2018
$47.1m
SERIES B
Total funding: $171.1m
Company benefits
- Flexible medical and dental plans
- 401(k) and RRSP matching programs
- Health, lifestyle, learning and family spending accounts
- Employee stock option program (ESOP)
- Generous leaves (including parental and sabbatical)
- Flexible time off
Company values
- Creating a healthier future: We believe in what we do, and we are not afraid of audacious goals or big ideas. We are here to change the lives of millions.
- Aspiring to live our best lives: We encourage each other to live life to the fullest, inside and outside the office.
- Building a dream team: We believe success is a teams sport. We all contribute to the growth of our team by listening, learning, being respectful, lending a helping hand and championing diversity.
- Taking ownership: We trust you to do your job, take risks, succeed, fail and try again. Take initiative, get creative and be resourceful. We're behind you 100%.
- In it to win it, together: We have a huge mission, so bring all of your mabition, innovation, ingenuity, creativity and grit. This is not for the faint of heart.
- Invested in inclusion: We believe that every Leaguer belongs.
Company HQ
Entertainment District, Toronto, ON
Articles
Leadership
Michael Serbinis
(CEO)Founder of DocSpace and Kobo. Experience as CEO for Three Angels Capital and Board Director for Vector Insitute, among other prominent business leadership roles.
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