• Prior experience in CRM in a digital first or tech environment, with experience operating in scalable and automated environments
• Excellent copywriting skills and creative vision, with demonstrated success building campaigns from idea to execution
• Previous experience with Braze across email and push channels; experience of in app, content cards and SMS would be an advantage
• Highly skilled in HTML and CSS, with the ability to leverage complex liquid syntax in order to automate, personalise and optimise content
• Hands-on self-starter, organised and detail-oriented while not losing sight of the big picture
• Able to work autonomously and collaboratively to solve complex and ambiguous problems, leveraging data, market insights and stakeholder insights to define your theories and ideas

Desirable

• You’ll own driving engagement across our member communications, leveraging available channels in Braze
• Be the subject matter expert on the ideal member experience, leveraging data to inform opportunities for personalisation and conversion optimisation
• Plan, build, execute, optimise and measure strategies for promotional campaigns deployed across different CRM channels (e.g. email, push, in-app, etc.), testing your ideas to ensure success
• Own the roadmap and execution for editorial CRM end-to-end, from requirement gathering to reporting back on impact of your work
• Partner with data to build and leverage measurement frameworks and coordinate experimentation programs
• Collaborate cross functionally, managing stakeholders and third parties as needed
• Support colleagues in the CRM team with copywriting, creatives and utilising functionality within Braze