Lead Product Marketing Manager, ServiceTitan
All-in-one operating platform for trades
Be an early applicant
All-in-one operating platform for trades
1001+ employees
Be an early applicant
1001+ employees
Company mission
To serve the men and women of the field services trades with the tools, training, and support to build their businesses and achieve all their goals.
Role
Who you are
- 9+ years of work experience, including 4+ years in product marketing, with experience in small business (up to 50 employees) and mid-market (50-1000 employees) audiences
- Expertise and demonstrated experience marketing FinTech products- either payments, lending, or both
- Proven success in cross-selling and increasing adoption of add-on products
- Experience conducting user and market research
- Ability to create compelling narratives and positioning at both the feature and company levels, with a customer-centric approach
- Strong curiosity, strategic thinking, and quantitative skills, leveraging data to address challenges
- Execution-oriented, with a track record of driving and launching go-to-market campaigns
- Influential collaborator, skilled in working with cross-functional teams and various organizational levels
- Excellent planning abilities, with a history of managing competing priorities and advancing multiple projects
- Experience leading and enhancing product marketing teams based on previous expertise
- Self-driven, goal-focused, and highly organized
- Outstanding written and verbal communication skills, including editing and coaching
- BA/BS degree required; MBA a plus but not necessary
What the job involves
- Create and execute a multi-year plan to drive sales leads and self-serve adoption of ServiceTitan's FinTech product portfolio
- Develop differentiated positioning and messaging for products that inspires customers and drives action
- Influence the product roadmap by continually refining and synthesizing your understanding of the market, competition and customers we serve
- Strategize with sales leadership on what sales enablement materials and practices are needed to supercharge go-to-market. Oversee the material development process, co-own the numbers
- Develop go-to-market strategy and execute campaigns across multiple product lines to drive product adoption and growth. Prove efficacy with testing and success metrics
- Understand customer needs through market analysis, surveys, interviews, and product usage data. Use understanding to impact strategy
- Develop segmentation, targeting, and adoption strategy across ServiceTitan’s portfolio of FinTech products
- Leverage your knowledge of customer marketing and cross-sell best practices to optimize ServiceTitan’s cross sell capabilities of FinTech products
Our take
ServiceTitan’s software is purpose-built for trades businesses, providing a wide range of tools needed to seamlessly manage their back office and customer experiences, to power business growth.
The rising demand for home services across the country helped shine a spotlight on the lack of modern software for trades, ServiceTitan answered this call for innovation providing support to 11,800+ customers across 10 trades.
2021 saw the company reach a $9.5 billion valuation, however, in the last few months of 2022, there was talk of raising additional funds in traditional equity - as opposed to debt-like funding- which could result in a 20% lower valuation.
That said, the company is showing no sign of slowing, acquiring two more companies in 2022, and is eyeing an IPO off the back of reaching Series G in funding rounds. In addition, the company launched its next-generation operating system, Titan Intelligence, providing a suite of AI-based solutions. ServiceTitan is well set to experience further growth.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
18% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2022
$365m
SERIES H
Jul 2021
$200m
SERIES G
Total funding: $1.5bn
Company benefits
- Flexible time off
- Fully paid individual medical, dental, and vision coverage
- Access to on-demand services like Ginger, Headspace, One Medical, Galileo, Aaptiv, and more
- Tax free savings via HSA, FSA, and Dependent Care FSA
- 401(k) match
- Personal development programs and annual learning budget
- Medical plan with up to $20,000 in fertility coverage
- Up to 30 weeks of paid leave for birthing parents and up to 16 for non-birthing parents
- Adoption support including reimbursement of up to $20,000
- Bereavement leave for loss of a pregnancy or loved one
- Access to programs for new parents including Maven Maternity, Ready, Set, Food! Wellthy, SNOO Smart Sleeper, and more
Company values
- Be unapologetically you
- Bring your best
- Make bold moves
- Keep it human
- Work your way
Company HQ
Downtown, Glendale, CA
Articles
Leadership
Ara Mahdessian
(CEO)They studied Management and Computer Science at Stanford University, before co-founding ServiceTitan with Vahe in January 2013. They have served since then as CEO.
Vahe Kuzoyan
(President)Having studied Computer Science at the University of Southern California, they co-founded ServiceTitan in January 2013, working to present as President.
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