Head of Demand Generation, Guideline
$170-205k
Salary is partially dependant on applicant’s location. In addition to base salary, this position is eligible for equity in the form of Incentive Stock Options (ISOs)
Retirement plans for small business
Be an early applicant
Retirement plans for small business
201-500 employees
Be an early applicant
$170-205k
Salary is partially dependant on applicant’s location. In addition to base salary, this position is eligible for equity in the form of Incentive Stock Options (ISOs)
201-500 employees
Company mission
To help everyone arrive at a secure retirement.
Role
Who you are
- At least 7 years of experience in a B2B demand gen or growth role, with at least 2 years of experience managing a team
- Ability to thrive in an agile, fast-paced startup environment
- Excellent project management skills, with the ability to prioritize competing initiatives for themselves and their team to drive the largest impact for the business
- Proficiency in Salesforce, Looker, and marketing automation tools
- Demonstrated success in developing and executing multi-channel marketing strategies that have driven significant revenue growth (SEM, social, email, affiliate, partner, direct mail, out-of-home)
- Passion for translating company strategy into actionable campaigns and tactics
- Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
What the job involves
- We’re looking for a seasoned, data-driven demand generation expert to lead our acquisition strategy at Guideline
- With a proven track record of driving impactful cross-channel programs, you’ll have an opportunity to establish and scale a growth function from the ground up
- This role oversees our direct channels, including paid digital, events, sponsorships, and out-of-home
- With a builder’s mindset, the ideal candidate thrives in fast-paced, startup environments — and is able to both think strategically while getting into the details to drive quality execution
- As a player-coach, you’ll manage a team and multiple agencies, while establishing a foundation that drives results
- You’ll also work closely with finance, marketing leadership, and marketing ops to hone campaign attribution and drive CAC efficiency
- . Both relationships and data driven, you’ll partner closely with sales to ensure leads are activated throughout the funnel
- The ideal candidate will have experience in B2B demand generation, a passion for creating campaigns that resonate with our buyers, and a deep understanding of the sales process
- Develop and stand-up a cross-channel demand gen function at Guideline — pulling together an integrated, impactful campaign strategy
- Establish performance KPIs, metrics, and analytics for all programs and report out to key stakeholders across the business
- Partner with sales, RevOps, and MarketingOps to iterate on our lead scoring system to ensure we’re defining and activating quality leads throughout the funnel
- Find and test new opportunities for growth, including webinars, influencers, affiliates, and sponsorships
- Own and elevate our event strategy to ensure we’re attending the right events and activating opportunities throughout the funnel
- Partner with lifecycle to find activation opportunities within our demand base
- Develop and manage budgets and forecasts, optimizing initiatives for impact on the bottom-line
- As the in-house acquisition expert, partner with cross-functional business owners to establish growth strategies for the key markets we serve along with emerging product areas
- Lead and elevated our integrated, seasonal campaigns across all cross-functional owners
- Build a testing strategy for digital performance marketing and CRO
- Manage and coach a team of functional owners and agencies including paid digital, events, and out-of-home
Our take
When businesses offer a 401(K) plan, a message is sent to employees and potential employees that their future is valued by their employer. However, small businesses are often left behind, being charged extortionate fees or ignored by 401(K) providers altogether, leaving many American families with no retirement savings and the potential of retiring into poverty.
Guideline spotted this oversight as an opportunity to jump in and offer small businesses an affordable 401(K). It generates income by charging each business a flat monthly fee per participant.
The company now manages retirement plans for hundreds of thousands of people in over 40,000 companies and has accumulated over $8 billion in assets under management. Benefits providers Intuit, Gusto, and Square all use Guideline as their 401(K) partner.
Freddie
Company Specialist
Insights
Company
Employee endorsements
Nice people
"The people at Guideline are really nice, friendly, and helpful. We get to know other members a little better outside of work, and there is an effort..."
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Jul 2020
$80m
SERIES D
Total funding: $339m
Company benefits
- Comprehensive medical, dental and vision plans—100% for employees, 70% for dependents
- Generous 401(k) match
- Paid time off + unlimited vacation days
- Paid parental leave
- Mental health coaching and therapy
- Learning and development stipend
- Cash referral bonus
- Commuter benefits
Company HQ
South San Mateo, San Mateo, CA
Articles
Leadership
Kevin Busque
(CEO)Majored in Computer Information Science at Fitchburg State University. Started out as an Advisory Unix Systems Administrator at IBM and then founded LinkedUp.net, an Open Source consulting company, in 1996. Acted as Chief Information Security Officer at the Institute for Health Metrics and was Director of IT at Humedica. Co-founded TaskRabbit in 2008, acting as its VP of Technology until 2015.
Mike Nelson
(CTO)Majored in Mechanical Engineering at the University of Southern Maine. Was Mobile Developer and CTO at TechStars-backed Accelgolf from 2007 to 2010. Joined SkillSlate as Rails Engineer and CTO, before being hired by TaskRabbit as Staff Engineer in 2012.
Jeremy Caballero
(CPO)Started out as a Junior Programmer at Mail Boxes Etc. Worked as a Photographer and Videographer from 2007 to 2011, and then as a Freelance Digital Designer. Was Lead Designer at lifestyle adventure brand Targa Trophy before joining TargetSafety's UX team. Was made Lead Product Designer at TaskRabbit in 2012.
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