• Bachelor’s degree & 3+ years of proven Content, SEO, and ASO achievement with a large B2C and B2B2C audience
• Excellent understanding of SEO and ASO channel management and best practices
• Strong understanding of web/mobile app campaign measurement and attribution
• A strong understanding of keyword research with excellent analytical skills
• Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs
• Experience in writing app descriptions and titles using researched keywords
• An analytical mind with the ability to spot patterns and trends using the latest app analytics tools
• Experience in creating multimedia content, including blog, podcast, social and video production
• Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
• Fluency in English, with impeccable verbal and written communication skills

Desirable

• As a Content Specialist, North America at Airalo, you will work closely with the rest of the User Experience, Brand and Regional divisions to apply the best practices around blog content, social content, SEO, and ASO
• Working directly with the Director of Growth & developing content strategies aligned with Airalo's short-term and long-term country targets
• Developing an editorial calendar together with the rest of your Global team members
• Collaborating with Airalo Growth divisions to publish blog and other content, including modifying styles and layouts
• Creating and publishing engaging content for the assigned country or countries in the region
• Optimizing or coordinating the optimization of content according to SEO and ASO best practices for the assigned country/language
• Using content management systems to analyze website traffic and user engagement metrics
• Managing content distribution to online channels and social media platforms with the rest of the Social Media team members to increase traffic
• Ensuring compliance with local laws (e.g., copyright and data protection)
• Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content