Lead Product Marketing Manager, Pinterest
More information about location
Visual bookmarking tool for saving & discovering creative ideas
Job no longer available
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- 6+ years of product marketing and/or brand marketing experience
- Autonomously build and execute local strategies
- Strong communicator at both executive and team levels
- Strong analytical skills leveraging qualitative and quantitative data to inform strategies
- Understanding of the Canadian digital marketing scape
- A trusted collaborator with a gift for building relationships across teams and functions and creatively solving problems
- A passion for Pinterest!
What the job involves
- As a Lead Product Marketing Manager, you’ll own the regional product market strategy for the full Pinterest ads portfolio acting as the voice of the region to ensure product-market fit, while localizing and driving market comprehension & adoption of our product solutions to deliver international expansion and revenue growth
- You’ll also influence our product roadmap by providing key inputs on regional nuances into the product strategy to help maximize product adoption and comprehension in the region
- Build the ads product got to market strategy for your region in close collaboration with our Product Marketing, Business Marketing, and Sales teams
- Assess the capabilities and opportunities of your region through strategic, qualitative, and quantitative analysis
- Serve as an advocate and represent the voice of region; ensure broad awareness of and empathy for regional pain points internally
- Drive cross-functional alignment throughout the regional go-to-market strategy, tracking success metrics accordingly
- Use data and insights to drive adoption of strategic product priorities and influence our overall as product strategy to ensure product-market fit in your region
- Educate and inspire internal and external teams on Pinterest’s ads product solutions for advertisers
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist
Insights
Company
Company HQ
SoMa, San Francisco, CA
Articles
Founders
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
People progressing
Joined as Marketing Lead, promoted to Head of Growth Ops for English-speaking markets after 3 years. They've have since been promoted to Global Head of Editorial, a position they started in 2022.
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