Data and Insights Lead, Apple
Marcom Europe
Salary not provided
SQL
Python
Senior and Expert level
London
Personal technology company
Open for applications
Personal technology company
1001+ employees
B2CB2BHardwareSaaSTelecommunicationseCommerce
Open for applications
Salary not provided
SQL
Python
Senior and Expert level
London
1001+ employees
B2CB2BHardwareSaaSTelecommunicationseCommerce
Company mission
Apple's mission is to bring the best user experience to its customers through its innovative hardware, software, and services.
Role
Who you are
- The ideal candidate will have experience in drawing together various sources of data to create a comprehensive understanding of the market landscape, Apple’s business, audience behavior, and the impact of our work in the market
- They will be adept at leveraging data sources from other teams, as well as sourcing external data to inform our opportunities and initiatives
- They will have the technical knowledge to apply statistical tools and techniques to derive greater insight from data as required, including experimentation techniques, econometrics and SQL/Python
- Marcom is a creative, brand-driven organization, so translating data insights into inspiring opportunities, and communicating them in a simple and human way to a diverse set of partners is a paramount for success in this role
- Seasoned data science leader with extensive experience developing data solutions and strategy across digital ecosystems
- In-depth knowledge of digital analytics data, measurement, methodologies and industry standards
- Excellent communicator that can weave results into a narrative for both business and creative teams to comprehend easily
- Able to set a vision for disciplines within the larger context of the marcom analytics mission and values
- Self-starter who can, both individually as well as with the team’s assistance, take a project from start to finish with minimal supervision
- Flexibility to deal with rapidly changing, time-constrained launch schedules
- Able to balance multiple projects and assignments
- Highly detail-oriented, organized, and patient
- Solid understanding of fundamental statistical concepts and measurement
- Methodologies. Understanding of machine learning concepts a plus
- Strong grasp of DOE (Design Of Experiments)
- Strong working knowledge of SQL, Teradata and advanced statistical techniques
- Knowledge of econometric techniques such as Market Mix Modeling a plus
What the job involves
- Weekly Hours: 35
- The role you’re looking at is part of the Marketing Communications (Marcom) group at Apple
- Our team works to ensure that the company’s strategic products are conveyed in the most compelling way to a wide array of audiences in multiple markets and languages across Europe
- We develop and create the world’s best marketing communications in support of our amazing products
- We're not engineers here at Marcom, but we share the same goals - to make everything we touch beautiful and elegantly simple
- We are looking for a seasoned Data and Insights Lead for Europe, a role that sits at the core of data-driven decision making for our marketing strategies across our key markets
- The role will be instrumental in mining, analyzing, and translating data into actionable insights that drive growth and innovation, in close partnership with Marcom Geo and Strategy Leads in our key European markets.
- As part of our team you will be supported by inspirational peers and colleagues from around the world, as you contribute to our continued success
- Data Mining and Analysis - Oversee the mining of internal and third-party data related to Apple’s business and marketing activities across Europe. Proactively analyze this data to uncover growth opportunities
- Technical Skill - Develop dashboards, visualizations, reports and presentations that clearly synthesize learnings and surface quantitative insights that shape strategic direction
- Insight Generation - Translate complex data sets into clear, actionable insights for marketing strategy and creative teams. Inspire these teams with innovative opportunities identified through data analysis. This should include opportunities identified across the customer journey, both direct and in-direct
- Collaboration - Work closely with internal data teams, partner data teams, and access external data sources as necessary to create a comprehensive view of Apple's business landscape in Europe
- Data Communication - Translate detailed data analyses into bold, clear, and tangible insights that can be easily understood and acted upon by creative teams. Create robust dashboards and reporting cadences that help broader teams stay focused on our priorities and measure the impact of our efforts
Salary benchmarks
Otta's take
Xav Kearney
CTO of Otta
With a market capitalisation that reached $3 trillion in 2022, Apple is the world's most valuable company. A vertically integrated approach and obsessive focus on the user experience have helped to make Apple one of the most successful companies in the world.
Since taking over at Apple, Tim Cook has been carefully curating the company's reputation as a champion of consumer privacy, trying to set the company apart from others that monetise their users' data.
The company even went as far as to introduce sweeping privacy changes which made it difficult to tailor ads to Apple’s 1bn+ iPhone users. This rocked the $400bn digital ads market, seriously harming the revenue of its bigger rivals in the lucrative industry and forcing them to rebuild their ad infrastructure.
Despite this, the company has been shaken by supply chain issues and moved a considerable amount of its manufacturing from China to India, and increased its Vietnam presence. This is because of multi-pronged production disruption in China, the second largest customer market for Apple, and triggered an estimated 10% revenue drop in the first quarter of 2023.
Insights
Top investors
Few candidates hear
back within 2 weeks
204% employee growth in 12 months
Company
Company benefits
- Everyone has different needs and schedules, and that’s why we offer medical plans that cover both physical and mental healthcare
- In addition, employees have the option to access medical professionals from almost anywhere and get free confidential counselling — virtual or in person
- You could also be eligible for help with fitness-related expenses
- Our medical coverage plans include family-friendly features such as fertility treatments
- Because we know there’s more than one way to bring a new child into your family, we support all kinds of new parents with paid leave and our gradual return-to-work programme
- You also get paid time away if you need to care for an ill family member and free guidance to help you find support for childcare, elderly care, legal referrals and more
- At Apple, we make sure women earn the same as men performing similar work. As part of that effort, your salary history is history — we won’t ask
- Every employee here also has the opportunity to become an Apple shareholder, because all are eligible for stock grants and also a discount when purchasing Apple stock
- To help you prepare for retirement, our pension can help you meet your savings goals. And to help you prepare for the unexpected, you’ll have the security of multiple forms of income protection
- Plan on developing both professionally and personally. Apple University creates classes, seminars and beyond-the-classroom tools that help employees understand Apple’s culture, organisation, values, and role in the world. You can sharpen general business and software skills through online classes
- For more formal education related to advancing your career at Apple, we’ll reimburse you for certain educational expenses, including tuition
- Whether you’re exploring personal pursuits, welcoming a new child or caring for a family member, rest assured that you’ll have paid time away when you need it most
- When you give money to an eligible organisation, we’ll match your donations one-for-one, so your contribution is doubled. And if you choose to donate your time, we’ll contribute US$25 for every hour you volunteer. Whether you donate time or money, Apple will match your contributions up to US$10,000 a year
- Get the world’s best prices on the world’s best products — Apple products. You’ll also get deals on great third-party accessories
- And there are services to help you manage life’s day-to-day tasks: dinner reservations, pet-sitters, shopping, personal travel, financial guidance and more
Company values
- We believe that we’re on the face of the Earth to make great products
- We believe in the simple, not the complex
- We believe that we need to own and control the primary technologies behind the products we make
- We participate only in markets where we can make a significant contribution
- We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us
- We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot
- We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change
Company HQ
Cupertino, CA
Founders
Tim Cook
(CEO, not founder)Joined Apple in 1998 and held various senior roles before being promoted to CEO in 2011. Previously Spent 12 years with IBM, most recently as director of North American Fulfilment, where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America
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