• Full-stack marketer with 4+ years of experience, preferably in a B2B SaaS role
• Full proficiency in marketing and analytics tools (e.g. WordPress, GA4)
• Experience in marketing automation is required (HubSpot preferred)
• Strategic thinker who can build and execute comprehensive marketing plans
• Analytical; can easily read and analyze data and extract actionable insights
• Resourceful and enjoy driving performance by identifying opportunities
• Strong project management & organizational skills (Asana is a nice bonus!)
• Experienced in cross-functional collaboration (Product, Sales, Research, Design)
• Exceptional communication skills for creating compelling assets that convert
• Hands-on, organized and proactive in driving projects and achieving results
• Proficiency in English, combined with exceptional written and verbal communication skills
• Remote work experience is strongly preferred, and occasional travel may be required

Desirable

• You’ll be responsible for developing and implementing both short-term and long-term marketing strategies to boost brand awareness, lead generation, and pipeline creation in collaboration with a broader marketing team
• Plan, develop, and launch multi-channel organic campaigns (email, website, in-app) to educate and convert prospects while retaining existing customers
• Collaborate with our Performance Marketing Lead to create and measure brand awareness and lead generation campaigns on Google Ads and LinkedIn
• Build a content marketing calendar and pipeline in collaboration with our Head of Research, and a freelancer
• Create customer-focused content, such as newsletters, case studies, and webinars, working both independently and together with partners
• Support product and sales teams with GTM initiatives, including new feature launches, various product collateral (e.g. one-pagers) and battlecards
• Work with marketing operations on segmentation, reports, and email flows
• Enhance brand visibility and engagement through social posts on LinkedIn, industry events and PR campaigns - with support from our internal team
• Measure and analyze the effectiveness of marketing campaigns, adjusting and optimizing strategies in order to best meet business needs and targets