Product Marketing Manager, Arcadia
$85-145k
+ Equity
More information about location
Climate software & data company
Be an early applicant
Climate software & data company
501-1000 employees
Be an early applicant
$85-145k
+ Equity
More information about location
501-1000 employees
Company mission
Arcadia's mission is to stop climate change and break the fossil fuel monopoly by making clean energy simple and accessible for all.
Role
Who you are
- The ideal candidate is a self-starter and strong leader who can drive end to end initiatives and processes across many teams and functions
- This person will need to be adept at stakeholder management, communication, problem solving, and market analysis and combine that with domain expertise and intuition
- Experience in the energy industry OR multi-vertical developer platforms (Stripe, Plaid, etc.)
- 3+ years experience as a Product Marketer in a technology-driven environment, preferably within the energy + SaaS industry, or equivalent work experience such as consulting, business operations, or strategy
- Demonstrated experience aligning and influencing cross-functional teams and diverse stakeholders
- Proven ability to break down complex problems into incremental product solutions
- Strong organizational and project management skills, and a proactive communication style
- A growth mindset, comfort with ambiguity and ability to manage multiple competing priorities autonomously
- Demonstrated success in taking complex, data-driven software products in the energy industry to market
- Exceptional analytical and problem-solving skills, with a data-driven approach to decision-making
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across teams and stakeholders
- Strong project management skills, with the ability to prioritize, multitask, and deliver results in a fast-paced, dynamic environment
What the job involves
- We are seeking a Product Marketing Manager to support product marketing for the Arcadia Platform
- This role will be responsible for the product launch and GTM lifecycle for new features across the platform, positioning, packaging & pricing, GTM enablement, and competitive/market insights
- The role will help bridge commercial, finance, and product management and ensure we are not only able to share market insights to drive the product roadmap but also making sure we are successfully selling our products and expanding into the right new markets
- Drive go-to-market enablement and positioning refinement of our current product offering
- Collect and synthesize market intelligence to inform product roadmaps and GTM strategies
- Centralize and manage product launches across the platform and ensure alignment and enablement across each stage - from conception to a GA launch, by connecting external customer needs, product roadmap dependencies, competitive differentiation, commercial requirements, technological capabilities, and business goals
- This role will report to the Head / Director of Product Marketing. Additionally, the Product Marketing Manager will collaborate frequently with sales, pre-sales, product managers, customer success teams, and customers
- You will work with our customers, the commercial team, and the product team to develop messaging, positioning, packaging, and GTM strategy for the Arcadia Platform
- Implement our product marketing processes using best practices
- Manage the product launch life cycle, ensuring we are communicating with and enabling GTM at each appropriate stage of the product life cycle to ensure we are able to maximize value from our product investments
- Gather or conduct market and competitive research to understand what customers want in existing or new product and market categories
- Own product enablement for our GTM teams
- Support marketing and demand generation efforts as needed to help communicate the features and value of the core product(s)
- Turn learnings from the market, customers, and MVP delivery into clear product requirements and a roadmap
- You will be hands-on in uncovering insights from analytics, user research, and use cases that come from cross-functional partners in Sales, Engineering, Customers, Operations, and Data Science
- You will balance and champion the needs of the diverse set of users who interact with the Arcadia software products: businesses, software companies, independent service providers, and internal Arcadia employees
Our take
Arcadia believes that without access to clear and actionable consumer data, companies’ climate plans are likely to prove fruitless. Fortunately, data is something Arcadia has an abundance of, with access to 95% of US utility accounts.
The company actually started with a B2C model, matching residents with suitable renewable energy sources based on their utility bill data, then shifted into community solar projects. Now armed with a high volume of consensually-shared customer data, Arcadia’s B2B API platform, Arc, allows companies to access its datasets in order to optimize their offerings.
The platform is used by the likes of electric vehicle charging network EVgo, as well as Ford, Oracle, and Airbnb. Its growing popularity and growth potential has seen Arcadia win major investment which will support the further development of Arc, as well as helping to accelerate its community solar business.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2024
$50m
LATE VC
Dec 2022
$125m
LATE VC
Total funding: $561m
Company benefits
- Remote first culture: Work anywhere in the US as long as you have a reliable internet connection.
- Flexible PTO: No accrued hours and no limit on the number of vacation days employees can take each year.
- Medical, dental, and vision: 80-95% employer cost coverage for medical, dental, and vision benefits for employees and dependents. Transparency in coverage.
- Company-wide holidays: 15 annual company-wide holidays including a week long "summer break".
- Weekly "flex time": No internal meetings on Tuesdays and Friday afternoons.
- Paid leave: 12 weeks paid parental leave for all parents, 10 days sick leave, up to 4 weeks bereavement leave.
- Additional time off: 2 volunteer days off, 2 professional development days off.
Company values
- Build for all
- Build for good
- Build together
- Build with urgency
- Build for simplicity
Company HQ
Penn Quarter, Washington, DC
Articles
Leadership
Kiran Bhatraju
(CEO)Former Legislative Assistant for the US House of Representatives, and former Truman National Security Project Fellow. Board Member at AppHarvest and member of the World Wildlife Fund National Council. Founded and was Director of Business Development at Energy company American Efficient from 2010 to 2014.
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