Product Marketing Manager, Vanta
Enterprise
$184-217k
Automated compliance and security provider
Be an early applicant
Automated compliance and security provider
501-1000 employees
Be an early applicant
$184-217k
501-1000 employees
Company mission
To secure the internet and protect consumer data.
Role
Who you are
- 6+ years of proven experience in product marketing or related roles, with at least 2+ years focusing on the enterprise segment
- Strong understanding of enterprise market dynamics, customer needs, and pain points
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and content
- Experience in creating and executing go-to-market strategies
- Collaborative mindset with the ability to work effectively across cross-functional teams
- Analytical skills to gather insights from market data and make informed decisions
- Detail-oriented with solid project management skills to handle multiple initiatives simultaneously
- Proficiency in marketing tools and software
What the job involves
- As the Product Marketing Manager in charge of our Enterprise segment, you'll work crafting our products' unique positioning and distinctiveness to make our products stand out in the market.
- You will develop and execute strategic marketing initiatives catering to our enterprise-level clients.
- Your primary objective will be to understand the distinct requirements of enterprise customers, create compelling value propositions, and collaborate cross-functionally to ensure our products effectively meet their needs
- Vanta's Product Marketing team helps bring this vision to life by defining the new category of trust management, shaping Vanta's positioning and differentiators externally, and influencing our product and business roadmap.
- We sit at the intersection of Marketing, Partnerships, Sales, Product, and Customer Success and revel in connecting these teams to drive the business forward.
- Deepen your insights into how key decision-makers evaluate Vanta's offerings and communicate this understanding to the enterprise sales team
- Craft engaging and informative content tailored to the enterprise audience, such as whitepapers, case studies, presentations, and website content
- Collect and analyze customer feedback and data to continuously refine and improve our product offerings for, and marketing to, the enterprise segment
- Develop and execute go-to-market plans for enterprise features and products, including launch strategies, packaging and pricing, buyer personas, and sales enablement materials
- Collaborate closely with the product and strategic sales teams to develop targeted positioning and messaging that resonates with enterprise customers
- Conduct thorough market and competitor analysis, providing valuable insights to guide product development, marketing initiatives, and strategic sales efforts
- Collaborate with product management, demand generation, sales, and customer success teams to ensure alignment and execute comprehensive strategies, covering event programming, sales enablement, and competitive positioning
Our take
The security auditing process is usually very time-consuming, taking hours to complete, and it is often difficult for start-ups to invest time into such a process. Yet, the benefits of security accreditation are enormous, mainly as many such businesses are working globally and need ways to demonstrate security compliance to one another. Vanta works specifically with start-ups to help them complete and pass security audits such as SOC 2 and ISO 27001.
The company is a compliance portal and security monitoring platform that businesses use to assess their risk levels. Vanta carries out a pre-audit of a company's digital security and highlights areas that need to be worked on before a full analysis of all threats is carried out. Other businesses such as Datadog or PagerDuty offer similar security monitoring services, but Vanta monitors its customers throughout the year, allowing any issues to be identified and addressed early on.
Vanta has found a valuable cybersecurity niche within the giant SaaS market. Companies such as Lattice, Clubhouse, and Calm are all customers, demonstrating a growing trend for companies to manage their cybersecurity proactively, which Vanta should be able to take advantage of to further grow and develop into the future.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
38% female employees
20% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$150m
SERIES C
Sep 2022
$40m
SERIES B
Total funding: $353m
Company benefits
- Health & Wellness: Vanta values the health and well-being of our teammates and offers comprehensive medical, dental, and vision coverage for teammates and dependents. Vanta is excited to provide an additional range of benefits that holistically support your physical, emotional, and financial wellbeing
- Work Your Way: Enjoy a remote-first setup if you're in the US, or go hybrid at our international offices
- Paid Parental Leave: Industry competitive paid parental leave for all parents
- Time Away: Industry competitive and generous PTO policy
- 401K Plan: 401k matching contribution plan
Company values
- Put customers first: We center our customers and their needs in our work, and invest in long-term relationships with them
- Presume good intent: We naturally support and uplift our teammates and partners. We are kind to and respectful of Vanta’ns, partners, customers, and even competitors - and we presume good intent, especially with teammates.
- Bias for action: We make decisions and act quickly even in the face of uncertainty. When we get new information, we’re comfortable with reversing decisions as long as we move quickly so we can iterate and learn
- Lead with resilience: We don’t let day-to-day volatility knock us off course - we operate with resilience and fortitude. We see rapid change as an opportunity to continue redefining an industry in service of our customers
- Decide with frameworks: We develop and use frameworks to evaluate alternatives neutrally, focus requests for feedback, explain the “why” behind decisions, and ensure that similar decisions in the future are made consistently
- Do what it says on the tin: We hold ourselves to the highest standards, and are truthful, humble, and accountable, especially when we (inevitably) make mistakes along the way
Company HQ
Civic Center, San Francisco, CA
Articles
Leadership
Christina Cacioppo
(CEO)Worked in Investment at Union Square Ventures, before becoming a Professor at the School of Visual Arts. Co-founded Nebula Labs, and worked in Product Management at Dropbox.
Share this job
View 53 more jobs at Vanta