Performance Marketing Manager, ServiceTitan
Aspire
All-in-one operating platform for trades
Be an early applicant
All-in-one operating platform for trades
1001+ employees
Be an early applicant
1001+ employees
Company mission
To serve the men and women of the field services trades with the tools, training, and support to build their businesses and achieve all their goals.
Role
Who you are
- 5+ years of experience in performance marketing, with a focus on paid search, paid social, video, and programmatic advertising
- Expert-level knowledge of multiple advertising platforms
- Experience with ABM Platforms like 6Sense and tactics for driving performance from this channel
- Strong analytical skills and experience with data analysis tools such as Google Analytics or Tableau
- History of successful CRO both in platform & on-site
- Excellent written and verbal communication skills
- Experience with A/B testing and campaign optimization techniques
- Experience in the home service industry or B2B marketing is a plus
What the job involves
- We're seeking a highly skilled Performance Marketing Manager to join the paid media team (part of the demand generation org) at Aspire/FieldRoutes. In this role, you will own performance within multiple channels, responsible for optimizing performance marketing campaigns to drive lead volume and inbound pipeline growth. The role will need to be flexible, organized and comfortable working in a fast-paced environment where no two days are alike
- Develop, implement, and optimize paid media campaigns in search & programmatic channels ranging from Google & Microsoft to YouTube & specialized DSPs
- Actively strategize with teammates and cross functional teams to deliver against pipeline targets
- Think strategically & tactically across channels to identify high performing audiences, creatives, and messaging
- Conduct keyword research to find expansion opportunities within our business segments and eliminate waste in existing campaigns
- Optimize ad copy and creative assets to ensure maximum engagement and conversion rates, depending on each channel goal
- Monitor campaign performance and adjust bids, budgets, and targeting as needed to meet & exceed KPIs
- Analyze campaign data to identify trends, opportunities, and areas for improvement
- Collaborate with other members of the paid media team on broader marketing objectives including conversion rate optimization, segment prioritization, and a/b testing
- Stay up-to-date with industry trends and best practices for paid media advertising
- Adhere to consistent tracking protocols such as UTM formatting
Our take
ServiceTitan’s software is purpose-built for trades businesses, providing a wide range of tools needed to seamlessly manage their back office and customer experiences, to power business growth.
The rising demand for home services across the country helped shine a spotlight on the lack of modern software for trades, ServiceTitan answered this call for innovation providing support to 11,800+ customers across 10 trades.
2021 saw the company reach a $9.5 billion valuation, however, in the last few months of 2022, there was talk of raising additional funds in traditional equity - as opposed to debt-like funding- which could result in a 20% lower valuation.
That said, the company is showing no sign of slowing, acquiring two more companies in 2022, and is eyeing an IPO off the back of reaching Series G in funding rounds. In addition, the company launched its next-generation operating system, Titan Intelligence, providing a suite of AI-based solutions. ServiceTitan is well set to experience further growth.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
18% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2022
$365m
SERIES H
Jul 2021
$200m
SERIES G
Total funding: $1.5bn
Company benefits
- Flexible time off
- Fully paid individual medical, dental, and vision coverage
- Access to on-demand services like Ginger, Headspace, One Medical, Galileo, Aaptiv, and more
- Tax free savings via HSA, FSA, and Dependent Care FSA
- 401(k) match
- Personal development programs and annual learning budget
- Medical plan with up to $20,000 in fertility coverage
- Up to 30 weeks of paid leave for birthing parents and up to 16 for non-birthing parents
- Adoption support including reimbursement of up to $20,000
- Bereavement leave for loss of a pregnancy or loved one
- Access to programs for new parents including Maven Maternity, Ready, Set, Food! Wellthy, SNOO Smart Sleeper, and more
Company values
- Be unapologetically you
- Bring your best
- Make bold moves
- Keep it human
- Work your way
Company HQ
Downtown, Glendale, CA
Articles
Leadership
Ara Mahdessian
(CEO)They studied Management and Computer Science at Stanford University, before co-founding ServiceTitan with Vahe in January 2013. They have served since then as CEO.
Vahe Kuzoyan
(President)Having studied Computer Science at the University of Southern California, they co-founded ServiceTitan in January 2013, working to present as President.
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