Senior Sales Director, Undertone
Cross-screen advertisement campaigns
Open for applications
Cross-screen advertisement campaigns
201-500 employees
Open for applications
201-500 employees
Company mission
Undertone's mission is to create memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social.
Role
Who you are
- The ideal candidate has a deep background in digital advertising sales and a proven performance record in growing new territories
- This role is ideal for a dynamic leader ready to take on the challenge of building and expanding a sales operation from the ground up
- With at least six years of sales experience, you will bring a strategic vision and hands-on expertise selling to Canadian agencies and brands
- A minimum of six years in sales, with significant experience in digital advertising and a history of successfully growing new territories
- Proven track record for team building, coaching, motivating, strategic thinking, business acumen, leadership, and sales techniques
- Excellent presentation and communication skills, with the ability to engage and influence senior stakeholders and clients
- Strong business acumen with a knack for strategic planning and execution
- Proficient in leveraging technology, particularly Salesforce, to drive sales performance and operational efficiency
- Compelling presentation skills with a natural ability to hold strategic conversations and analyze audiences to change tactics
- Ensure highly productive client relationships and strategic partnerships for the benefit of the organization
- A Bachelor’s Degree is required; advanced degrees or relevant certifications are a plus
What the job involves
- We seek a seasoned Senior Sales Director who will serve as Country Manager
- Your job is to scale revenue and build a high-performing team as revenue grows
- Lead the charge in generating new business, focusing on expanding our footprint within the digital advertising space and driving substantial revenue growth
- Leverage your relationships and sales skills in territory growth to identify new opportunities, establish market presence, and lay the foundation for long-term success
- Play a key role in client interactions, particularly in closing high-value deals, while fostering strong, lasting relationships with key accounts
- Partner closely with the Chief Revenue Officer to shape and execute a robust revenue strategy, ensuring alignment with overall business goals
- Develop and implement an effective sales process, including setting metrics for pipeline management and leveraging Salesforce to monitor and drive performance
- Stay ahead of industry trends, emerging technologies, and shifts in the competitive landscape, using this knowledge to inform strategy and operations
- While the initial focus will be on personal sales performance, you will eventually be responsible for recruiting, coaching, and managing a high-performing sales team to scale operations
- Encourage others to maintain open communication and collaboration with Undertone’s internal support groups (Planning, Client Services, Product Marketing, Product Development, Technology, HR) to optimize sales capabilities
- Embody and promote Undertone’'s culture, serving as a role model internally and a brand ambassador externally
Our take
The 20th century saw businesses leveraging TV and online advertising to market their brand, but to future-proof themselves in today’s digital landscape, businesses must advertise across mobile, tablets, and CTV. However, achieving this successfully requires careful targetting of advertisements through cookies, data that can be difficult to access due to privacy issues.
Undertone is a cross-screen advertisement campaign provider that aims to help businesses deliver targeted ads across all major digital platforms that are specifically curated to reach KPIs, without the use of cookies. The company aims to launch such high-impact campaigns in under 72 hours, personalizing them through proprietary data, and providing custom engagement tools for businesses to measure their success with.
Whilst the company undeniably faces competition from other omnichannel advertisement platforms, Undertone has managed to make a unique mark in the sector by tackling the obstacles that cookies present, leveraging proprietary data to navigate the challenge. The company has claimed that its methods deliver an average ad interaction time of 28 seconds, up to 200% increase in brand recall, and up to 120% life in purchase intent.
Freddie
Company Specialist
Insights
Company
Funding (1 round)
Mar 2008
$40m
SERIES A
Total funding: $40m
Company benefits
- 100% company‑paid medical and dental insurance plan
- Stock options and a generous 401(k) matching plan
- Flexible time off policy, with 18 paid holidays + your birthday off
- Summer Fridays - from Memorial Day to Labor Day, you'll get a jump-start on your weekend
- Learning & development program
- Paid parental leave (this includes adoptions and surrogacies!)
- Robust wellness program including nutritional seminars, mediation, yoga and even a stipend to jazz up your home office
Company values
- Execution
- Creativity
- Passion
- Curiosity
- Community & Diversity
Company HQ
World Trade Center, New York, NY
Articles
Leadership
Dan Aks
(President, not founder)Was President and CEO at Antenna International, and sat on the Board of Directors at Perion Network. Before this, was COO at the Educational Records Bureau.
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