Customer Insights Marketing Manager, Motorola Solutions
Salary not provided
Senior level
Remote in Germany
More information about location
Communication software for public safety & enterprise
Open for applications
Communication software for public safety & enterprise
1001+ employees
B2BEnterpriseCyber SecurityTelecommunications
Open for applications
Salary not provided
Senior level
Remote in Germany
More information about location
1001+ employees
B2BEnterpriseCyber SecurityTelecommunications
Company mission
To build and connect safety and security technologies in our never-ending pursuit to keep people safer everywhere.
Role
Who you are
- We are looking for an experienced marketer who is an excellent communicator and passionate about creating engaging content to support the growth strategy of our International business
- The ideal candidate must be collaborative, creative, and able to develop compelling content to increase awareness of our products and solutions and ultimately drive incremental pipeline growth. If you have the necessary skills and experience to be successful in this role, we would love to hear from you
- The successful candidate will have experience working with cross-functional matrix teams to drive sales enablement and account-based demand generation strategies
- A customer-centric perspective, a solid grasp of product marketing and solution sales principles, a thorough understanding of mission-critical and public safety technology, and the ability to thrive in a highly cross-functional, dynamic environment are essential for success in this position
- 5+ years of B2B sales and/or marketing experience with 1+ years of experience in product marketing
- Proven track record designing, executing, and measuring integrated marketing campaigns and outbound programs in partnership with sales in a high-growth environment
- Experience in evolving marketing programs based on performance data, ground-level feedback from sales and understanding of the business
- Experience in content creation and marketing experience in the technology industry (preferably in B2B)
- Broad technology awareness with a passion and specific knowledge of digital communications, networking technologies and software-as-a-service
- Excellent storytelling skills with the ability to understand complex technical concepts, customer benefits, and operational value
- Strong attention to detail, strong project management and time management skills
- An established track record of developing impactful marketing content from conception through to execution
- Experienced in copywriting and editing whilst adhering to brand and tone of voice guidelines
- Experience in product marketing in a B2B environment is preferred. Bachelor’s Degree (B.S. /B.A.) required; relevant fields of study include Marketing, International Studies and Business
- Fluent in German & English
What the job involves
- The International Marketing team is responsible for developing and executing all marketing programs and tactics across all regions outside of North America
- A core focus of the department is to drive customer advocacy, account engagement, demand generation and sales enablement
- The team oversees all regional marketing strategies, development programs and campaigns including field marketing support, account-based marketing, content generation, thought leadership initiatives, enablement, customer experiences, events, & marketing ROI metrics
- We are recruiting for an experienced marketer who can be an individual contributor and support the growth strategy of the International business through compelling and engaging content that communicates our value propositions, drives awareness and creates demand for our safety and security ecosystem
- Enable the selling of both complex solutions and cross-sell product combinations by developing value propositions and optimised messaging for specific audiences
- Leverage customer insights to develop and orchestrate targeted marketing strategies across direct and channel go-to-market functions in partnership with Sales, Digital Campaigns and Field Marketing, to achieve business goals
- Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organisation
- Provide effective sales and marketing tools that enable the sales teams to successfully win new business
- Support cross-functional teams with subject matter expertise and marketing acumen; develop creative and diverse customer-facing and sales-facing collateral, including solution presentations for both commercial and technical audiences, customer case studies, ROI models, infographics, videos, white papers, and web content
- Develop, implement and maintain detailed multi-quarter marketing roadmaps for critical launches and campaigns for the International sales region
- Provide the vertical marketing strategy in partnership with the Sales Strategy, Digital & Field Marketing teams and Global Product Marketing team to achieve business goals. (e.g. set goals, define value prop, establish vertical narrative)
- Be a dynamic creator of materials used by our business. Must demonstrate strong curiosity in and understanding of public safety and enterprise security markets, and an ability to translate this interest into thought-provoking materials, such as white papers, infographics, articles, social media posts, etc, to drive interest through education
- Manage stakeholders, forging strong working relationships across global marketing, PR and International sales leadership
- Understand Motorola Solutions’ government and enterprise markets and their evolving needs for safety and security technologies
- Partner with Sales Strategy and regional stakeholders to drive solution sales enablement activities
Our take
Motorola Solutions is a leading provider of communication and software solutions tailored for public safety and enterprise sectors. Its extensive portfolio includes mission-critical radios, command center software and video security systems designed to enhance operational efficiency and safety.
The company's focus extends beyond mere hardware, as it emphasizes integrated software solutions that facilitate communication and data management. This integration of hardware and software ensures clients can respond promptly and effectively to challenges.
Looking ahead, the company is opening a new R&D center in Cork, creating 200 jobs to advance land mobile radio technology. This investment supports its growth and innovation, building on its existing Irish presence and recent acquisition of Tetra Solutions.
Kirsty
Company Specialist
Insights
Top investors
Few candidates hear
back within 2 weeks
Company
Company benefits
- Flexible work models
- Paid time off
- Paid parental and family leave
- Health care benefits
- Global wellness resources
- Employee assistance programs
- Rotation programs
- Mentor relationships
- Learning and development opportunities
- Retirement benefits
- Employee bonuses
- Stock grants & employee stock purchase plans
Company values
- Inclusive: We foster inclusion, equity and diversity to support our customers, communities and each other
- Driven: We keep it simple by focusing on what matters most so we can seize opportunities with speed and confidence
- Innovative: We constantly create ingenious solutions to the real challenges of today, tomorrow and beyond
- Accountable: We stand behind the work we do, the contributions we make and the high business standards we maintain
- Passionate: We meet challenges with energy and determination, always pursuing ever-higher standards
- Partners: We work with our customers to address obstacles before they become challenges
Company HQ
West Loop Gate, Chicago, IL
Articles
Leadership
James J. O'Connor
(Co-Founder)Co-founded Motorola Solutions in 1999. Founder and Chairman of Chicagoland Entrepreneurial Center and 1871. They are also the Global Head of Venture Capital and Managing Director at William Blair.
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