Digital Growth Lead, Immediate Media Co
Parenting
£51-60k
Special interest content and platform company
Job no longer available
Special interest content and platform company
501-1000 employees
Job no longer available
£51-60k
501-1000 employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- This position is ideal for a dynamic and innovative digital professional with experience in leading consumer digital products, coupled with a passion for creating engaging and joyous content for parents of children at every age
- Proven experience and leadership in digital content, preferably in the media and lifestyle sector
- Strong understanding of SEO, content marketing, social media, and digital analytics
- Experience with a variety of production tools and CMS
- Excellent analytical skills with an ability to translate data into actionable insights
- Creative mindset with a passion for the parenting market
- Strong communication and interpersonal skills
What the job involves
- The Digital Growth Lead for Parenting will report into the Group Managing Director of the Knowledge Portfolio
- Key objectives of the role are to redefine and implement a new content strategy for the brand, accelerate audience growth across digital platforms and work in partnership with central leads on Audience Development, Commerce and Advertising to ensure content is fresh, relevant to audiences, drives engagement and supports commercial opportunities
- The role will oversee a team of three: Digital Journalist (currently a job share); Digital Content Producer, and Community Growth Lead, and a network of freelance content creators, as well as ‘embedded’ central roles supporting on reviews, social media and in 2024, video
- Work with the Group MD and central team leads to refresh the MFM content strategy in line with audience and platform trends and audience and to support commercial targets
- Develop and execute content plans in partnership with central teams that achieve these overall strategic objectives, drawing on freelance networks, the brand’s social community of ‘Top Testers’, and the wider Burda content ecosystem
- Embed appropriate performance measurements, ensuring timely, accurate and responsive reporting
- Lead and build an understanding of the brand strategy and its place within the broader corporate vision and purpose
- Advocate for and role model an experimental approach that embraces new formats and tools including video and AI to enable efficient content workflow
- Ensure SEO performance and best practice are understood and adopted by all members of the team
- With central colleagues, develop social and CRM strategies to introduce our content and brand to new audiences, identifying and working with talent to maximise reach and impact
- Ensure content is inclusive, ethical and supports our ED&I objectives
- Represent MFM in discussions with central product and UX teams to ensure audience needs are captured in the design and development of new platform features
- Consider sustainability in all key decisions with the aim of reducing our carbon footprint
- Liaise with Advertising and Commerce teams to ensure they are kept up to date with brand developments and ensure smooth delivery of campaigns
- Prioritise and manage workloads of direct reports to deliver key goals
- Support the development of the team, identifying skills, process and knowledge gaps needed to deliver the strategy and develop appropriate plans to address
- Ensure job descriptions and clear development plans are in place
- Manage and monitor digital content and freelance budgets to zero overspend
Salary benchmarks
Otta's take
Sam Franklin
CEO of Otta
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Insights
Some candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company values
- Creativity
- Innovation
- Entrepreneurial spirit
Company HQ
West Kensington, London, UK
Articles
Founders
Sean Cornwell
(CEO of Platforms & Digital, not founder)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
Diversity & Inclusion at Immediate Media Co
- Improving Diversity & Inclusion in our company and content is a key priority for Immediate, we’re striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences. To help achieve this, we have developed a strategy focused on four key strands: Empowering Network groups, Education and Training, Editorial and External, and Recruitment and Processes.
- To support our overall Diversity & Inclusion strategy and help drive change and hold us accountable to our objectives – in 2022 we will be launching our D&I panel, chaired by Jo Brandl, HR Director and Chris Kerwin, Group Managing Director, alongside other senior leaders within the company and representatives of Immediate D&I network groups. The panel will work to align the networks’ missions to business objectives, partner with the chairs to address issues that arise and help form a wider strategy to address the priorities of each network.
- We have established five internal D&I network groups to help our people feel supported, included, and provide an open environment for people to network, mentor and exchange ideas, solutions, and experiences. Have a look at the below video to find out more about our network groups.
Share this job
View 5 more jobs at Immediate Media Co