Senior Manager of Media Strategy, Kargo
$80-100k
OTE
Mobile advertisement platform
Job no longer available
Mobile advertisement platform
501-1000 employees
Job no longer available
$80-100k
OTE
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- 5+ years online sales marketing experience
- Experience in developing strategic, creative, innovative and effective proposals and marketing materials for an advertising sales team in an online media company. Prior experience for a consumer-facing, ad-supported website or with a digital ad agency preferred
- Ability to develop concepts and ideas that are effective online and deliver value to our advertisers and users
- Self-motivator with the ability to thrive in a fast paced environment with multiple projects and tight deadlines
- Highly creative and strategic; proactive; strong organizational skills; effective communicator
- Expert in MS PowerPoint and Google Slides– a must – and all other MS Office Tools
- Excellent verbal and written communication skills
- Excellent people-management skills
- Ability to work cross-departmentally and act as subject matter expert for the department
What the job involves
- We are looking for an experienced, energetic, creative, and solutions-oriented Sr. Manager to join our Media Strategy team. This person will be responsible for developing inspiring, innovative, and strategic digital marketing campaigns for top tier advertisers
- Additionally, this person will manage a team of 5x direct reports, and will help facilitate regular 1:1s, coverage and account allocations, and career growth planning for their direct reports. In this role, you will report to the Director of Media Strategy
- Manage RFP responses for the top 2-3 sellers in the West Coast
- Manage and support all Associate Media Strategists and Media Strategists in the LA office, facilitating weekly 1:1's with each
- Provide advanced support for higher level MS or cross-departmental projects (more than SME, managing policies etc)
- Work closely alongside the Director of Media Strategy to build, update, and implement new processes and templates that will help streamline the daily tasks of the Media Strategy department
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist
Insights
Company
Company values
- Self Starter - Take initiative. Prioritize the best possible outcomes for our clients and our company. Work confidently and independently, anticipate and embrace challenges and learn from setbacks. Be the go-to resource for colleagues and clients
- Team Player - Work together. Trust, empower and champion each other to cultivate the best ideas and optimize performance. Listen actively, engage respectfully and share ownership and accountability. Be collaborative and inclusive in ideation, decision making and execution
- Innovator - Be brave. Challenge the status quo to make Kargo and its clients stand out from the crowd. Leverage unique perspectives to drive the company and industry forward. Be a change agent and thought leader and inspire others to do the same
Company HQ
Lower Manhattan, New York, NY
Articles
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
Salary benchmarks
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