Senior Product Manager, Basis Technologies

$111-190k

Senior and Expert level
Remote in Canada, US
Chicago
Basis Technologies

Digital advertising platform

Be an early applicant

Basis Technologies

Digital advertising platform

1001+ employees

B2BDigital MediaAdvertising

Be an early applicant

$111-190k

Senior and Expert level
Remote in Canada, US
Chicago

1001+ employees

B2BDigital MediaAdvertising

Company mission

To provide digital advertisers with powerful automated digital media management, so they can focus on growth.

Role

Who you are

  • 5-10 years of experience in agile software development environments, including at least three years in B2B software product management
  • A strong ability to define and articulate a compelling product vision and strategy, aligned with company goals and customer needs
  • Proven experience in managing product roadmaps, prioritizing features, and balancing short-term wins with long-term product goals
  • Demonstrated success in leading cross-functional teams through the entire product lifecycle, from discovery and design to delivery and iteration
  • Exceptional communication and stakeholder management skills, with the ability to convey complex ideas clearly and influence decision-making at all levels
  • A deep commitment to customer focus, using insights and feedback to drive product development and deliver exceptional user experiences
  • Adequate technical acumen to effectively manage and collaborate with engineering teams, ensuring technical feasibility and excellence in product delivery

Desirable

  • Bachelor's degree or equivalent experience in a relevant field
  • Strong preference for candidates with experience in enterprise platforms or SaaS, particularly within the advertising industry

What the job involves

  • Build compelling business and technical cases that articulate the “why” behind product decisions, clearly defining expected customer outcomes and the metrics that will measure success
  • Craft detailed, valuable feature specifications that resonate with both customers and internal teams
  • Own the end-to-end roadmap for your assigned domain, from strategy definition through execution and performance monitoring, while contributing to the overall platform roadmap
  • Collaborate closely with Design, Engineering, QA, and Operations teams to ensure alignment and seamless execution across the product lifecycle
  • Provide clarity and direction to other teams by effectively communicating the roadmap and strategic plans for your domain
  • Take ownership of developing and executing winning product strategies that not only create great products but inspire and motivate others to join you in achieving that vision
  • Cultivate a deep understanding of the customer, building empathy for their challenges, opportunities, and motivations
  • Be a passionate evangelist, both internally and externally, for the product and its vision
  • Develop strong business domain knowledge in advertising with a focus on the end-to-end advertising experience
  • Lead the ongoing discovery, definition, and validation within your domain to stay competitive and innovative
  • Analyze the competitive landscape and industry trends to inform and adapt your domain’s product strategy
  • Manage tradeoffs in time, capabilities, and cost during development to ensure the achievement of product goals
  • Break down complex problems into actionable backlogs that drive design and development, consistently prioritizing what's most impactful
  • Clearly communicate product roadmaps and their benefits to stakeholders across the organization
  • Work in collaboration with other Basis teams to synchronize release strategies and ensure successful product rollouts
  • Apply your knowledge of agile practices to help guide and lead cross-functional teams through development with confidence and adaptability, leveraging your technical skills to navigate complex software challenges

Our take

The landscape of advertisement has changed dramatically over the years, with campaigners now needing to deliver video advertisements quickly and efficiently across a vast range of digital platforms. This is easier said than done, however, with the range of existing advertisement management platforms being slow, segmented, and antiquated.

Basis Technologies provides a digital marketing platform that allows users to manage advertisement campaigns across a variety of digital platforms. The demand-side platform provides a variety of automated tools that facilitate publishing quick and large-scale changes to campaigns, in addition to providing analytical insights and other innovative assistance tools.

Whilst other DSPs are providing digital marketing tools for advertisement management, Basis Technologies stands out by providing an all-in-one, fully unified platform. By covering all the bases, the company claims to be the first single sign-on media automation platform that can deliver to the variety of channels and vendors required in modernized advertising.

Freddie headshot

Freddie

Company Specialist

Insights

Few candidates hear
back within 2 weeks

5% employee growth in 12 months

Company

Funding (2 rounds)

May 2015

$30m

SERIES B

Dec 2010

$22.5m

SERIES A

Total funding: $52.5m

Company benefits

  • Employer HSA Funding
  • Wellness Screenings
  • Maternity, Paternity & Partner Leave
  • 401(k) & Employer Match
  • Gym & Tuition Reimbursements
  • Student Debt Contribution
  • Flexible Time Off
  • Paid Three-Week Sabbatical
  • Charity/Volunteer Day

Company values

  • Self-Improvement
  • Do the Right Thing
  • Cultivate Raving Fans
  • Embrace Change
  • Uniqueness is Powerful
  • Believe Impact is Possible
  • Humility
  • Support Each Other
  • Work Ethic Wins
  • Breathe
  • Choose Positivity

Company HQ

Chicago Loop, Chicago, IL

Leadership

Started their career as Director of Akron Beacon Journal, before VP roles at cleveland.com and Everstream Solutions. They founded Centro (which later became Basis Technologies) in 2001, where they have served as CEO since alongside being a Board Member of the Metropolitan Planning Council and Chairman of Unite America.

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