Omnichannel digital advertising platform
Job no longer available
Omnichannel digital advertising platform
201-500 employees
Job no longer available
201-500 employees
To create an end-to-end programmatic technology solution that helps customers effectively capture the attention of the consumers they want to reach in an increasingly cluttered digital ecosystem.
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21% employee growth in 12 months
Mar 2014
$10m
EARLY VC
Programmatic advertising has quickly become one of the most important channels for businesses looking to find and convert customers. However, maximising return in the industry is notoriously difficult, which is where Illumin comes in.
Previously known as AcuityAds, the startup focuses on maximising the potential of programmatic advertising while mitigating its major shortcomings. Specifically, that means a fine-tuned machine learning algorithm that utilizes bidding technology to optimize campaigns in real-time. On the other hand, the company prioritises privacy and trust earning long-term partnerships with major brands.
After establishing a strong presence in the Canadian and US markets, the company is looking to pursue international expansion in Europe and Latin America. As it operates in an increasingly saturated market, Illumin will surely have to invest heavily in its central technology to continue to compete, but if its past successes are anything to go by, it certainly remains one to watch.
Freddie
Company Specialist at Welcome to the Jungle