Senior Regional Marketing Manager, DACH, HiBob
German Speaker, 12 Month Fixed Term Contract
+ Pre-IPO equity
More information about location
2 days a week in office
Personal development platform for employees
Open for applications
Personal development platform for employees
501-1000 employees
Open for applications
+ Pre-IPO equity
More information about location
2 days a week in office
501-1000 employees
Company mission
HiBob's mission is to help the companies that are changing the world, change for the better themselves.
Role
Who you are
- You understand how and when to plug in to the wider marketing team expertise and how to bring your strategy to life
- You know how to articulate to an international team and what makes DACH tick
- You’re confident and comfortable with taking an emerging market to the next level driving strong ARR and pipeline numbers and have the experience to show it
- Whatsmore, you’ll love presenting to the business yours and the team’s ideas, plans, learnings and success
- You’re someone who enjoys the autonomy and agility Regional Marketing provides and are able to view, understand and build on the “big picture” as part of a global company and yet thrive in the opportunity of a fast-paced scaleup
- Fluency in German is essential
- Extensive experience in Account-Based Marketing (ABM) strategies, including personalised marketing campaigns and targeted account engagement
- Proficiency with ABM platforms, such as 6Sense, Demandbase, or Terminus, to drive and measure targeted marketing efforts
- Demonstrated success in executing marketing strategies for enterprise and up-market segments, with a deep understanding of complex sales cycles and large account management
- Ability to tailor ABM strategies to meet the unique needs and challenges of large enterprises
- Strong experience managing significant marketing budgets, ensuring alignment with ABM strategies and overall business objectives
- Ability to thrive in a fast-paced, dynamic environment, with a proven track record of quickly adapting to changing priorities and market conditions
- Strong analytical skills, with a data-driven approach to decision-making and campaign optimisation
- Ability to craft ABM strategies that align with the unique aspects of B2B SaaS, including subscription models, customer retention, and upsell opportunities
- Strong organisational skills, with the ability to manage multiple ABM campaigns and initiatives simultaneously
- Compelling communicator, able to effectively convey complex ABM strategies and insights to diverse stakeholders
What the job involves
- We are looking for a data-driven and experienced Marketer to lead the DACH Marketing Strategy
- You will be the market expert and consider yourself a T-shaped marketer who understands the full funnel of a SaaS buyer’s journey and knows how to effortlessly straddle between business strategy and the day to day execution
- You will work across multiple different stakeholder groups across both the marketing department (Product Marketing, Partner Marketing, Customer Marketing) and beyond and will be a key player in our GTM ambitions
- Strategic Marketing Planning: The role will be responsible for the DACH Marketing Strategy to deliver increased market share, build brand awareness, achieve pipeline generation targets, and drive prospects through the buyers’ journey
- You will develop and implement DACH Strategic Marketing Plan, including Account-Based Marketing (ABM) strategies
- Local Campaign Activation: Working with the framework of a centralised Marketing strategy, you will develop local strategies, campaigns, and co-marketing opportunities that reinforce HiBob’s mission to be the number one player for modern businesses in the DACH market
- You will “Glocalise” centralised thematic campaigns as well as driving and executing regionally sourced campaigns, collaborating with various marketing teams including setting the strategy and working with the events manager on local events
- Collaboration with Sales and Business Development: The role has a good understanding of sales cycles, and works closely with the central Marketing teams, Business Development & Sales teams to achieve overall pipeline targets
- You will work closely with the Business Development and Sales teams to ensure marketing strategies are effectively communicated and integrated throughout the entire sales and buyer journey
- Performance Measurement: Measure, quantify, and report on the performance of marketing strategies and campaigns for the DACH region
- Market Research and Analysis: Support market research and analysis efforts to evaluate industry trends, working with Product Marketing to provide Market Intelligence insights
- Relationship Building: Build and maintain strong relationships with key internal and external partners and DACH industry influencers
Our take
Developing and maintaining talent is a big challenge for companies that are scaling quickly. Hibob are trying to be one of the solutions.
There are an increasing number of startups attracting huge amount of investment and being pushed to scale their business fast, meaning the customer base for Hibob's services is big and growing.
Hibob have attracted high profile customers like Monzo, eToro, and Receipt Bank, which gives them great credibility for selling to other companies.
Hibob's recent acquisition of Cassiopeia - a Workplace Relationships Analytics Startup, will afford companies better insights to improve team communications and support flexible work models. Together, they wish to offer thousands of companies the tools they need to maximize the employee experience in our increasingly digital world.
Steph
Company Specialist
Insights
Many candidates hear
back within 2 weeks
45% female employees
32% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2023
$150m
LATE VC
Aug 2022
$150m
SERIES D
Total funding: $565m
Company benefits
- Company share options plan
- We have a flexible hybrid working model
- Work from home allowance- to get your home office set up!
- 2 Social Impact days per year for volunteering
- Annual Headspace subscription and wellness benefits
- Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
- Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
- Fun company and team social events (locally and virtually with our global teams)
- Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
Company values
- Bring me, win as we - It's about every Bobber showing up as their authentic self, strengthening the connections in our village, and having an exponential impact
- Build the exceptional - Everyone contributes to building the exceptional at HiBob
- We do what we say - We align our actions with our words
- Trust and empower each other - We hire smart people who have the freedom to do their jobs in the best possible way
- Interact with transparency and openness - Information is a resource to be shared, not a resource to be guarded
- Grow through what we go through - With every challenge and experience we go through, we will learn, improve and remain resilient
Company HQ
Farringdon, London, UK
Articles
Leadership
Israel
(CTO)Ronni Zehavi
(CEO)People progressing
Joined as a Senior Customer Success Manager. Promoted to Head of Customer Success after 1 year.
In 2.5 years Albin has progressed rapidly from a BDR, through to AE, Senior AE and now Sales Manager for our Nordic region.
Salary benchmarks
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