Brand Director, ServiceNow
Brand Media, Brand Marketing
$169.5-296.5k
Salary applicable to positions in the Bay Area. Plus equity (when applicable), and variable/incentive compensation
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$169.5-296.5k
Salary applicable to positions in the Bay Area. Plus equity (when applicable), and variable/incentive compensation
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Proven experience (10+ years) in brand media planning, buying, and sponsorships within a large-scale organization or agency, with a strong focus on the AMS region. Enterprise B2B experience is a plus
- Demonstrated ability to lead and manage high-performing teams in a fast-paced, dynamic environment
- Strong strategic thinking, analytical, and problem-solving skills, with a deep understanding of media performance metrics and optimization techniques
- Excellent communication and collaboration skills, with the ability to influence and align cross-functional teams and stakeholders
- Experience working with media agencies, creative agencies, and internal marketing teams
- Strong knowledge of the media landscape, including emerging trends, competitive insights, and innovative media strategies
What the job involves
- Reports to: Global Head of Brand Media and Sponsorships
- As the Director of Brand Media and Sponsorships for the AMS region, you will play a critical leadership role in driving ServiceNow's brand visibility and growth across North America
- You will be responsible for leading and managing a team that executes the brand media strategy, overseeing media planning and management of brand media campaigns, and ensuring alignment with key stakeholders across the organization
- This is the most senior and visible role in the brand media and sponsorships group, reporting directly to the Global Head of Brand Media and Sponsorships
- Lead the development and execution of the AMS region’s brand media strategy in alignment with global brand objectives
- Collaborate closely with the Global Head of Brand Media and Sponsorships to shape the Connections Strategy, Creative Media Ideation, and activation initiatives
- Oversee the planning, management, and optimization of brand media campaigns in partnership with our media agency, internal digital planning and buying team, analytics team, brand strategy team, and creative agency
- Ensure that media investments deliver against brand objectives and drive measurable business outcomes
- Manage and mentor a team of media and sponsorships subject matter experts (SMEs), fostering a culture of collaboration, innovation, and continuous learning
- Drive the team's growth by conducting regular media learning days and workshops to enhance ServiceNow's understanding of the media landscape
- Act as the primary liaison between the AMS brand media team and key stakeholders, including brand leadership, field marketing, and the Digital Acquisition Strategy and Analytics group
- Ensure alignment and effective communication across all relevant teams to achieve unified brand objectives
- Lead the development of competitive insights and media performance analysis to inform strategic decision-making
- Drive continuous improvement by analyzing campaign performance data and implementing optimizations to enhance effectiveness and efficiency
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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