Influencer Marketing Coordinator, Later
$55-62k
Plus stock options and bonus
Social media marketing scheduling platform
Job no longer available
Social media marketing scheduling platform
1001+ employees
Job no longer available
$55-62k
Plus stock options and bonus
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- Experience in any service industry, supporting customers
- 1-2 years of relevant experience in Influencer Marketing or influencer innovation preferred
- Agency experience or influencer marketing experience in a high-growth SaaS company a strong plus
- Can-do approach to making things happen
- Professional presence, confidence, and eloquence in meetings and presentations
- Creative thinker with the ability to use data to drive problem-solving
- Willingness to take action in the face of unknowns and ambiguity – a bias for action
- Strong communication and collaboration skills, detail-oriented and organized
- Results-oriented with a passion for analysis and insight-development
- High degree of integrity, empathy, and focus on “doing the right thing”
- Strong relationship-building skills with internal and external stakeholders
- An ability to learn quickly, adapt, and manage priorities effectively
What the job involves
- Support a dedicated group of customers alongside a Program Success Manager to ensure we meet customer goals
- Develop a deep understanding of the Later Influence platform and best practices to drive success for customer programs
- Lead the influencer experience on the Later Influence platform by building and executing customer campaigns with a high attention to detail, including but not limited to:
- Campaign brief creation and setup
- Influencer sourcing and curation
- Influencer contracting and negotiations
- Product and payment fulfillment
- Leverage internal project management tool (Teamwork) to support campaign planning and execution, delegation, and time-tracking
- Ideate and develop Influencer strategy at regular intervals using data-driven insights
- Analyze the influencer-facing experience with a critical eye by campaign, per quarter and annually to optimize campaign success
- Communicate clearly and effectively with internal and external stakeholders to enable a best-in-class experience for customers and influencers, including but not limited to, progress, performance, gaps, opportunities, and next steps
- Act as the voice of the influencer in product feedback sessions
- Evolve best practices as the Later Influencer platform and industry changes, and create supporting documentation to showcase these changes
Otta's take
Xav Kearney
CTO of Otta
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Insights
Few candidates hear
back within 2 weeks
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company values
- Lead with Humility: We’re a community that puts what’s best for all ahead of what’s best for one - no big egos here
- Adapt and Grow: We embrace the challenges and the wins together, learning from each other along the way
- Make it Happen: Nothing is impossible. We have big ambitions and are determined to achieve them with creative solutions
- Succeed Together: We lift each other up and have each other’s backs. There’s a seat for everyone at this table
- Celebrate: We’re optimistic, celebrating each other, our progress, and the unique perspectives each member brings to the team
Company HQ
Chinatown, Vancouver, BC
Founders
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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