Senior PR & Communications Specialist, BNB Chain Labs

Salary not provided
Senior and Expert level
London

More information about location

BNB Chain Labs

Blockchain infrastructure engineers

Be an early applicant

BNB Chain Labs

Blockchain infrastructure engineers

101-200 employees

FintechB2BSaaSBlockchain

Be an early applicant

Salary not provided
Senior and Expert level
London

More information about location

101-200 employees

FintechB2BSaaSBlockchain

Company mission

To build blockchain infrastructure on the BNB Chain and enable the BNB Chain community with tools for developers and enterprise solutions.

Role

Who you are

  • Bachelor's degree in Communications, Public Relations, Journalism, or related field
  • 7+ years of experience in Public Relations or Communications, preferably in the blockchain industry
  • Demonstrated success in developing and executing PR and communications strategies
  • A strong network of media contacts and KOLs and proven ability to build relationships with Tier 1 media outlets
  • Excellent written and verbal communication skills
  • Ability to manage crises and respond to media inquiries effectively
  • Experience in supporting brand partnerships and activations
  • Works well in a fast-paced environment and can prioritize and work well under pressure
  • Have excellent cross-cultural communication skills
  • Skilled in crafting high-quality content; sensitive to market trends with a proactive approach to storytelling
  • Exceptional project and time management skills; capable of prioritizing and delivering under pressure
  • Experience with media tracking tools and platforms, such as Cision, and social media analytics tools

What the job involves

  • BNB Chain is looking for an experienced and dynamic Public Relations and Communications Manager to join our team and lead the communications strategy globally
  • This is a full-time remote-based position reporting to the global marketing function
  • The ideal candidate will possess deep expertise in the global media and crypto ecosystem, strong storytelling abilities, and will be pivotal in increasing public awareness of BNB Chain, enhancing our company image, and managing communications effectively during crises
  • The ideal candidate will have a proven track record in global public relations, media relations, and communications within the technology or blockchain sector
  • Develop and implement global PR and communications strategies to grow BNB Chain’s share of voice
  • Lead the global PR strategy, aligning it with regional market strategies and overall company goals
  • Oversee regional speaking programs, liaise with external teams, manage media inquiries, and proactively drive positive coverage while monitoring industry trends
  • Proactive media outreach and pitching for media interviews, commentaries, and securing coverage for announcements
  • Create PR campaigns that amplify BNB Chain messages and align with industry trends
  • Establish and maintain relationships with global and regional Tier 1 media outlets
  • Establish solid relationships with Key Opinion Leaders to increase traffic for BNB Chain Lead proactive storytelling, pitches, and campaigns to secure positive media placements, focusing on BNB Chain’s story, mission, and vision, especially in global markets
  • Active media monitoring and handling of crisis communication strategies
  • Support and advise on all brand partnership opportunities and activations, ensuring alignment with BNB Chain’s communication goals
  • Develop and manage the editorial calendar for the regional market, creating high-quality content
  • Lead major announcements, craft press releases, messaging documents, and FAQs, delivering thought leadership pieces and anticipating industry news and trends
  • Work closely with the regional marketing and community teams to create integrated communications plans and design localized stories and cross-channel campaigns

Salary benchmarks

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Insights

147% employee growth in 12 months

Company

Company benefits

  • Competitive compensation package
  • International experienced team, flat structure, and open culture
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Flexible working hours, Casual work attire

Our take

An abbreviation of “Build ‘N Build”, BNB Chain was developed as an evolution of the Binance Smart Chain when it merged with the Binance Chain. A layer-1 blockchain, BNB Chain is a community of crypto and NFT engineers and plans to build on the decentralising efforts of Blockchain.

Aiming to be “bigger than Binance”, BNB Chain is also EVM (Ethereum Virtual Machine) compatible and has a multichain function. Alongside this, it assists users with a higher capacity and lower latency asset management platform and has been used for hundreds of billions of transactions since its founding in 2017.

2022 was rocky regarding customer trust for BNB Chain. It was the victim of a hack worth $570 million in early October that year, putting its cross-chain vulnerabilities under pressure. That being said, late 2022 and early 2023 marked a surge for the company despite the crypto winter. During this time its wallets outpaced Ethereum and it became the largest L1 blockchain. It has also become something of a watchdog for fake crypto tokens and untrustworthy DApps.

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Kirsty

Company Specialist at Welcome to the Jungle