Senior Product Marketing Manager, Justworks
$190-218.5k
Senior and Expert level
New York
2+ days a week in office
Business operations platform
Job no longer available
Business operations platform
1001+ employees
FintechB2BEnterpriseHRCompliancePaymentsSaaS
Job no longer available
$190-218.5k
Senior and Expert level
New York
2+ days a week in office
1001+ employees
FintechB2BEnterpriseHRCompliancePaymentsSaaS
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- We’re looking for a seasoned Product Marketing leader with experience in go-to-market strategy and a history of driving cross-sell, upsell, and customer marketing efforts to support our benefits offering across the Justworks portfolio
- This role is ideal for a Product Marketer passionate about understanding complex products and translating to communicate with non-technical / non-expert stakeholders
- Customer focus - builds strong customer relationships and delivers customer-centric solutions
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism
- Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
- Results-driven - consistently achieves results, even under difficult circumstances
- Strategic mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value
- Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
- You have a minimum of 7 years of work experience in Product or Customer Marketing for tech/software products, preferably B2B
- You have experience working in the Benefits domain, ideally with Medical/Dental/Vision offerings and/or differentiated benefits
- You have a minimum of 4 years of experience leading and building high-performing Product Marketing teams
- You have strong analytical skills; you excel at synthesizing market, competitive, and customer insights into clear takeaways and recommendations
- You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revising your approach
- You can craft high-impact marketing plans with clearly defined value propositions and product messaging
- You have experience working in a fast-paced, startup environment
- You have a product mindset and track record of working well with and earning the respect of product teams
- Knowledge or experience in HR space a plus
What the job involves
- The mission of Justworks’ Product Marketing team is to deliver the right product to the right audience using the right message
- As a Sr Manager on the Product Marketing team, you will work with our Benefits product team to bring new benefits, features, and services to prospective and existing customers
- You’ll be responsible for leading go-to-market strategy for Benefits products and features at various stages of maturity and across multiple platforms (Justworks PEO, Justworks Payroll, and Justworks International) and building relationships with different stakeholders
- You’ll help identify product-market fit, target personas, and define initial messaging and positioning to articulate our value
- You’ll also set the foundation for how we increase benefits adoption through customer marketing tactics, inclusive of product-led cross and upsell motions and sales enablement
- Additionally, in this role, you’ll be a key member of the Product Marketing leadership team, helping to shape and scale the function as it grows
- You’ll be responsible for owning and scaling core Product Marketing processes and operations across departments and multiple product lines, leveling up the team in terms of skill sets and best practices, setting the overarching vision and goals for the team, and ensuring the voice of the customer and market are integrated into everything we do
- Lead high-performing teams of Product Marketing Managers across multiple product domains. You’ll mentor your teams to improve their skills and empower them. You’ll create psychological safety and a culture of belonging, learning, and growth
- Lead your team to execute go-to-market strategies that drive ongoing product and feature adoption, revenue growth, and retention
- Work alongside Product leadership to shape the product strategy and priorities for your product domains
- Apply buyer, segment, and go-to-market expertise to develop the end-to-end marketing strategy/business plan addressing selected buyer groups/cohorts
- Bridge the gap between Justworks’ corporate-level strategy and the product strategy for your domains, ensuring Product Marketing initiatives and investments thoughtfully align with overarching business goals
- Identify opportunities to drive differentiated value propositions for our customers and product-driven growth via build/buy/partner recommendations
- Assist and maintain overall processes and operations for the Product Marketing department in partnership with the director of Product Marketing and cross-functional stakeholders
- Guide your team to be strong customer advocates and to leverage market, competitive, and customer insights to influence our product direction and go-to-market strategy
- Develop go-to-market product launch strategies with colleagues in marketing, product management, and revenue enablement to deliver high-impact, integrated stories resulting in increased engagement and product adoption
- Work closely with the Sales, Customer Support, and Marketing teams to identify key cross and upsell opportunities
- Guide your team to set, measure, and report on Product and Marketing KPIs and metrics that ladder up to Justworks’ overall strategy and outcomes
- Perform other related duties as assigned
- In any Product Marketing role, how results are achieved is paramount for your success and ultimately result in our success as an organization
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist
Insights
Top investors
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company values
- Camaraderie: As a growing company, we know how crucial teamwork, higher purpose, and a healthy dose of fun can be to success. Be an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness: We believe in radical transparency. This means being willing to share information, understand other perspectives, and consider new possibilities. Be curious, ask open questions, and be receptive to thoughts and feedback from others.
- Grit: They say when the going gets tough, the tough get going. We are a team of hardworking individuals with the courage to persevere. Be committed, be earnest, and dive in to get the job done well with a positive attitude.
- Integrity: We do the right thing. Be honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity: We make things easy for everyone to understand and do. Be innovative, unafraid of streamlining processes, a clear and concise communicator, and don't overcomplicate solutions.
Company HQ
Fulton Ferry District, NY
Articles
Founders
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 29 more jobs at Justworks