Client Development Manager, Tatari
Brand Sales, SMB
$150-200k
+ Equity, Salary is made up of 75% Base + 25% Incentive Bonus
2-3 days a week in office
Data driven TV advertising and reporting
Be an early applicant
Data driven TV advertising and reporting
201-500 employees
Be an early applicant
$150-200k
+ Equity, Salary is made up of 75% Base + 25% Incentive Bonus
2-3 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- 1+ years of sales experience in performance advertising (preferably linear or CTV), plus 3+ years of direct B2B sales-oriented experience driving new business
- Fundamental knowledge of data analytics
- Experience in TV, Media, or AdTech (preferred)
- High motor to keep pace with fast moving clients to quickly grow the business
- Demonstrated past success achieving growth objectives
- Strong sense of ownership, self-motivated, driven and able to work independently as well as fostering a collaborative environment
- Experience with CRM software is a plus (we use Hubspot)
- Bachelor’s degree required, preferably in Business Management, Math, and Statistics
What the job involves
- We are seeking a “hunter” Client Development Manager to join our sales team and work closely with senior leadership to drive growth in the small-to-midsize business (SMB) market, a new strategic focus for Tatari.
- This is an exciting opportunity to shape a critical growth initiative, targeting SMBs looking to expand into TV advertising. The role covers the full sales cycle, from pipeline generation to closing deals. Ideal candidates will have experience in both the TV advertising industry and SMB sales, ideally from a media or ad tech background
- Drive leads, grow the SMB pipeline, and meet sales quotas
- Focus on acquiring SMB clients, helping them transition or expand into TV advertising
- Be part of a new initiative within the company, creating opportunities for personal and business growth
- Work closely with the Client Services and Media Buying teams to strategically support SMB growth
- Understand the mindset of performance/growth marketers in the SMB space
- Assess team processes, identify improvements, and implement changes
- Deliver compelling sales presentations tailored to SMB prospects
- Negotiate terms with SMB decision-makers and executives
- Communicate effectively with management on pipeline, customer needs, and opportunities
- Use your industry knowledge to identify how Tatari’s proprietary measurement can enhance the business goals of SMBs
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist
Insights
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company values
- Compassion - We are a tight-knit group and we enjoy spending time with each other, whether it's exploring neighborhood restaurants, tasting and rating margaritas, or volunteering to support a special cause
- Rigorous - We look for hardworking and dedicated people who are not afraid to make mistakes and learn from them
- Excellence - We're in fast-paced environment with intellectual stimulation
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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