Social Media Lead, Cleo

• Keep reading if you’re an experienced social media leader with a track record of growing communities, building brand voice, and running culturally resonant campaigns
• You know how to win on TikTok, build consistency on Instagram, and drive strategy across platforms—all while mentoring talent and championing innovation in social-first storytelling
• You have 5+ years of experience managing and growing social channels for a consumer brand or publisher
• You’re a creative and strategic thinker, capable of driving big ideas while also keeping a pulse on day-to-day execution
• Deep understanding of the evolving social landscape
• Strong visual and written storytelling skills with a sharp editorial eye
• Comfortable with data, and able to confidently use it to influence content direction and broader marketing conversations
• Confident stakeholder and cross-functional communicator—you know how to bring teams together around shared social goals
• Bonus: You’ve managed creators or built community in previous roles

• We're looking for a Social Media Lead who will lead our organic social vision—driving cultural relevance, brand affinity, and user acquisition through standout storytelling and smart strategy
• You’ll lead Cleo’s organic social efforts, working within the Creative Studio to create follow-worthy content
• You’ll shape the vision, elevate the creative, and work across the company to ensure social is a core part of how we grow and show up for our users and as industry leaders
• Own and evolve the organic social media strategy across platforms including Instagram, TikTok, YouTube, X, and Facebook
• Define and lead long-term goals for growth, engagement, community management, and impact aligned with marketing and company OKRs
• Act as a thought leader internally on how Cleo can lead culture through social and set the standard for how we should be running our channels
• Lead content planning, editorial calendars, and cross-channel campaigns
• Ensuring everything feels distinctly “Cleo” according to brand guidelines while managing performance
• Manage internal and external creators, freelancers, and agency partners
• Work closely with cross functional teams including Growth Marketing, Comms & Creative Studio to ensure social-first thinking across all marketing initiatives
• Provide mentorship to junior team members and help scale the function as Cleo grows
• Own reporting and performance reviews for organic social
• Use data and customer insights to iterate and improve content strategy—ensuring we balance brand-building with performance and business needs
• Establish and maintain strong relationships with platform partners to stay ahead of new features, trends, and opportunities
• Identify and test new content formats, emerging platforms, and creative approaches to expand reach and engagement

• Learning and development
• Mental health support
• Agile working

Total funding: $137.5m

People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.