Growth Marketing Analyst, Paddle
+ Stock Options
Payments, tax, and subscriptions solution for SaaS
Job no longer available
Payments, tax, and subscriptions solution for SaaS
201-500 employees
Job no longer available
+ Stock Options
201-500 employees
Company mission
To help SaaS companies navigate the revenue journey at every stage.
Role
Who you are
- We are looking for an analytical and results-driven Growth Marketing Analyst with at least 3 years of background to play a pivotal role in driving our organisation’s marketing strategy through data-driven insights
- They must be passionate about data storytelling, data visualization and using data to drive revenue growth
- Have a strong understanding of digital marketing platforms (e.g., Google Ads, Facebook Ads), attribution, and demand generation
- Data analytical & clear communication skills
- Strong data analytical & clear communication skills
- Proficiency in GA4, visualization tools, Salesforce, and Hubspot
- Experience in marketing attribution and ROI reporting
- SaaS experience & SQL experience are desirable but not essential
- Experience with Hockeystack would be a plus
What the job involves
- This role, which focuses on SaaS digital marketing, product usage, commercial analytics, and website performance, is perfect for a data enthusiast who excels at converting data into actionable insights to foster growth and enhance customer engagement
- As a demand generation team member, this person will be collaborating closely with internal teams and external suppliers, you’ll serve as the go-to person for group marketing performance insights and be a key contributor to monthly, quarterly, and annual reviews and planning processes.
- In addition, you’ll conduct specific marketing campaign analysis, covering a wide breadth of channels and business areas, from digital marketing to CRM, to brand, working cross-functionally to improve our understanding of the drivers of marketing effectiveness
- Analyse the performance and ROI of marketing channels (as specified in your list)
- Implement and refine attribution models to track the customer journey
- Be the go-to expert for all marketing, digital, product & CRM analysis by providing comprehensive insights across various channels and/or campaigns, and supporting the marketing team with in-depth analyses to inform strategy and decision-making
- Lead and manage projects to deliver innovative and impactful analyses for the marketing team, uncovering actionable insights and opportunities that fuel growth and optimize marketing strategies
- Communicate the latest insights and analytics outputs and make recommendations on gap & lift analysis, as well as marketing channel investment
- Monitor and implement marketing and pipeline analytics, providing regular reports to all relevant stakeholders on a weekly, monthly, and quarterly basis
- Responsible for translating complex data into understandable insights for executive consumption and review, clearly conveying the story behind the data, providing insights and recommendations to inform decisions, and regularly communicating with leadership to present data, status updates, and findings
- Assist in the development, implementation, and continuous improvement of CRM measurement strategies
Our take
Software as a service (SaaS) is becoming the dominant way for new companies to sell their products. However, there are a number of interlinked tasks to build a great business. For example, setting up trials and licences, insights and analysis, payment gateways, taxes, and internationalisation.
Paddle offers SaaS companies a completely different approach to their payments infrastructure so that fast growth companies don't need to deal with this complicated puzzle. Instead of assembling and maintaining a complex stack of payments-related apps and services, it acts as a Merchant of Record for customers, taking away the pain of payments fragmentation.
Now serving over 4,000 customers, and having entered the unicorn club in 2022, the company has clearly found its share of success. However, the assumption that pandemic-era growth could be sustained, coupled with runaway operational costs, has seen Paddle recently layoff a number of its staff. With this move, it hopes to control and reduce its spend, so as to face the effects of the economic downturn in stronger shape and sustain its future.
Kirsty
Company Specialist
Insights
Many candidates hear
back within 2 weeks
41% female employees
-3% employee growth in 12 months
Company
Employee endorsements
Autonomy
"Paddlers are shown a lot of trust to get the job done. I've never experienced micro-management and have always been free to decide how to advance a..."
Funding (last 2 of 7 rounds)
May 2022
$200m
SERIES D
Nov 2020
$68m
SERIES C
Total funding: $291.4m
Company benefits
- Share options
- Private healthcare and mental health support
- Flexible time off
- Generous learning and development budget
- 17 weeks of fully paid parental leave for both moms and dads
- Work up to 45 days a year from a different country
- Discount annual train ticket/cycle to work scheme
- Home workstation budget
Company values
- Exceptional Together
- Better than Yesterday
- Execute with Impact
Company HQ
London, UK
Articles
Founders
Christian Owens
(Co-Founder & Executive Chairman)Founded Paddle after finishing school. A fellow of the Thiel Foundation, which gives $100,000 to young people to build businesses instead of going to university.
Harrison Rose
(Co-Founder)Founded Paddle at age 17, after finishing school, and has been both CSO and CCO at the company. Co-Founder and CEO of GoodFit.io.
People progressing
Joined as Event Manager and was promoted to Brand & Event Manager after 1 year. Bianca is now Head of Brand.
Diversity & Inclusion at Paddle
- We want to increase the opportunities for under-represented Paddlers - we are going to partner with third parties to widen our talent pools, and how we create opportunities internally for when new Padders join to give access to further careers and growth
- We’re already proud of the strides we’ve made around gender balance, especially at manager/leadership level and have a rich population of non British employees. Like most companies in our sector there is still much work to be done, but we’re ready and excited to bring about positive change
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